Digital Marketing Specialist
2 days ago
Job Description We are hiring a Digital Marketing Executive to plan, execute, and optimize multi-channel digital marketing campaigns to improve online visibility, generate quality leads, and build brand presence. The role requires hands-on experience in paid ads, content creation, social media management, and coordination with internal teams to drive marketing objectives. Key Roles & Responsibilities 1. Digital Campaign Management - Plan, execute, and monitor digital ads across Google, Meta (Facebook/Instagram), YouTube, and other relevant platforms. - Optimise campaigns to increase ROI and ensure better lead conversion. - Track campaign performance, prepare weekly/monthly reports, and recommend improvements. 2. Website & SEO Management - Manage website content updates and basic website maintenance in coordination with developers. - Promote website through SEO activities including backlink creation, keyword optimization, search engine submissions, and blog posting. - Track traffic, keyword ranking, bounce rate, and other analytics using tools like Google Analytics/Search Console. 3. Social Media Marketing - Create, plan, and schedule social media content including posts, reels, stories, banners, and promotional graphics. - Maintain brand consistency and engagement across Facebook, Instagram, YouTube, and other social channels. - Research trending topics and competitor campaigns to enhance content strategy. 4. Content Creation - Develop engaging content for blogs, website pages, email campaigns, and advertising creatives. - Write compelling ad copies, captions, and performance-driven content for lead generation. 5. Creative Designing & Video Editing - Design marketing creatives using Canva/Photoshop/CorelDraw or similar tools. - Support basic video editing and asset creation for promotional activities. 6. Lead Generation & Marketing Automation - Run Google Ads, Meta Ads, and other paid campaigns to generate quality leads. - Manage campaigns like email marketing, WhatsApp marketing, telecalling marketing, and audience segmentation. - Coordinate with the sales team to ensure proper lead follow-ups and conversions. 7. Google Business Profile Management - Manage Google Business Profile including posting updates, photos, offers, reviews, and customer engagement. Required Qualification - Graduation in any stream (Marketing/Business preferred but not mandatory) Experience - 12 years of relevant experience in Digital Marketing - Freshers with knowledge of digital tools and practical project experience are also eligible Technical Skills Required - Digital Ad Platforms: Google Ads, Meta Ads - Analytics: Google Analytics, Search Console, Basic reporting - Tools: Canva, Photoshop, CorelDraw (any one or multiple) - Content writing skills for blogs, emailers, and social media - Basic video editing knowledge - SEO fundamentals and keyword research ability
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