Digital Marketing Specialist

2 days ago


Ernakulam India Cochin Kochi Ernakulam Wertical Infotech Pvt Ltd Full time

Job Description Company Description Wertical Infotech Pvt Ltd is a dynamic consulting and technology solutions company dedicated to empowering businesses through intelligent transformation. We specialize in AI, advanced analytics, automation, and strategic talent solutions, enabling organizations to navigate complexity and achieve measurable growth. Our mission is to architect intelligent growth by converting complex data into actionable insights and driving strategic, data-driven decisions. With expertise in business consultancy, financial & HR services, IT consulting, and team outsourcing, we deliver tailored solutions that foster innovation, scalability, and sustainable success. At Wertical, we don't just support growth, we design it, ensuring every partnership creates lasting impact. Role Description We are seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns that enhance brand visibility and generate leads. This is an onsite opportunity, you will work from our Kochi office and collaborate closely with our marketing and sales teams. KEY RESPONSIBILITIES: Plan, manage & optimizeMeta Ads (Facebook & Instagram)andGoogle Adscampaigns Develop and managecontent calendarsacross all digital platforms Continuously analyze & optimizecampaign performanceto improve ROI Createweekly & monthly performance reportswith actionable insights ManageGoogle My Businessprofiles and drivelocal SEO performance Implementon-page & off-page SEO best practices Coordinate withcreative teamsfor ad creatives, reels, banners & social media content Executelead generation, retargeting & funnel optimization strategies ConductA/B testingfor ads, landing pages & creatives Monitor competitors and recommend strategic improvements Stay updated with the latestdigital marketing tools, trends & platform updates SKILLS & EXPERIENCE: 1+ years of hands-on experience inDigital Marketing / Performance Marketing Strong working knowledge ofMeta Ads Manager & Google Ads Practical experience inSEO (On-page & Off-page optimization) Good understanding ofsocial media algorithms & content performance Stronganalytical, reporting & data interpretationskills Experience withGoogle Analytics, Search Console & tracking tools Basic knowledge oflanding page optimization & conversion tracking Excellentcommunication & coordination skills



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