Influencer Marketing Manager

2 weeks ago

Bengaluru India Ethinos Full time

Job Description About Us Ethinos is a leading digital marketing agency with a strong presence in India and Australia. We specialize in crafting performance-driven, omnichannel campaigns across influencer marketing, social media, SEO, paid media, programmatic ads, automation, and web development. We blend data, creativity, and AI to deliver intelligent solutions that drive business outcomes. Website: www.ethinos.com Role Overview We're looking for an Influencer Outreach Manager who lives and breathes creators. Someone with a strong grasp of the influencer ecosystem across categories, platforms, and regions - and who knows how to turn influencer collaborations into ROI-driven success stories. This role will focus on identifying, onboarding, and nurturing long-term influencer partnerships while driving end-to-end outreach and collaboration for client campaigns. Key Responsibilities Influencer Outreach & Relationship Building Identify and onboard relevant influencers across categories for brand campaigns. Build and maintain strong, long-term relationships with macro and micro-influencers, creator agencies, and talent managers. Ensure alignment of influencer voice with brand values and campaign objectives. Train the inhouse influencer marketing team Pitch to the clients and maintain relationships Campaign Planning & Execution Collaborate with content, social media and video team to suggest the right influencer mix for each campaign. Negotiate contracts, manage deliverables, timelines, and payments. Oversee content quality, compliance, and adherence to brand guidelines. Performance Tracking & Reporting Track key metrics like reach, engagement, cost-efficiency, and ROI for each campaign. Analyse influencer content performance and generate insights for optimization. Prepare post-campaign reports for internal and client sharing. Industry & Platform Intelligence Stay up to date with platform algorithm changes, emerging influencer trends, and category shifts. Suggest new content formats, platforms (like Threads, Pinterest, Reddit, etc.), and creator opportunities. You Must Have 67 years of relevant experience, with at least 5 years in an influencer marketing agency. Strong understanding of influencer contracts, fee structures, and content rights. Hands-on experience working with creator databases, influencer marketing tools, and social media platforms. Excellent communication, negotiation, and relationship-building skills. Ability to handle multiple campaigns and clients simultaneously with high attention to detail. Bonus Points If You Have Managed large-scale influencer campaigns for fashion, lifestyle, F&B or BFSI brands. Experience working with creators on platforms beyond just Meta Prior experience in building influencer communities or ambassador programs.

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