Programmatic Specialist

4 weeks ago

Bengaluru, Karnataka, India Pixis Full time
Position: Execution Specialist (Digital Media)

Job Location: Remote

Role Overview

We are seeking an Execution Specialist with strong hands-on expertise in DV360, Meta

(Facebook/Instagram), and Google Video (YouTube) platforms. This role is responsible for

the end-to-end campaign setup, trafficking, and day-to-day management of live campaigns.

The Execution Specialist ensures campaigns are built accurately, optimized in-flight, and

delivered against agreed KPIs, while working closely with the Media Planner and Client

Services (CSS).

Key Responsibilities

1. Campaign Setup & Trafficking

● Build and activate campaigns in DV360, Meta Ads Manager, and Google Ads

(YouTube Video campaigns).

● Ensure accurate setup of budgets, pacing rules, targeting, ad placements, and tracking

tags.

● Manage ad trafficking, creative uploads, and troubleshooting of discrepancies.

2. Maker-Checker & QA

● Act as the "Maker" in the maker-checker process, ensuring campaigns are configured

as per Media Planner's approved plan.

● Partner with CSS and Media Planner for pre-launch QA to minimize errors and reduce

escalation risks.

3. Day-to-Day Campaign Management

● Monitor campaign delivery, pacing, and spend daily.

● Flag risks early (under-delivery, overspend, KPI variance ±20%) and propose corrective

actions.

● Troubleshoot technical or platform-related issues quickly to avoid downtime.

4. Optimisation & Support

● Work with Media Planner and CSS to adjust targeting, bids, or budgets based on

performance data.

● Conduct A/B testing of creatives, placements, or formats where applicable.

● Maintain campaign hygiene across all platforms.

5. Reporting & Closure

● Support CSS in preparing weekly updates and End-of-Campaign reports with accurate

platform data.

● Share learnings from campaign execution to inform future planning cycles.

Qualifications

● Bachelor's degree in Marketing, Advertising, or related field.

● Minimum 1–4 years of hands-on experience in campaign execution and trafficking

across DV360, Meta Ads Manager, and Google Video (YouTube).

● Strong technical knowledge of ad serving, pixels, and tracking (Floodlight, Meta Pixel,

Google Tag Manager).

● Familiarity with campaign QA tools, pacing dashboards, and reporting automation.

● Excellent attention to detail with strong problem-solving and troubleshooting skills.

● Ability to manage multiple high-volume campaigns simultaneously.

Key Competencies

● Hands-on expertise in DV360, Meta, and Google Video campaign execution.

● Strong troubleshooting ability — solves issues quickly and proactively.

● Detail-oriented operator who ensures accuracy in setup and delivery.

● Collaborative mindset, working closely with Media Planner and CSS.

● Comfortable in a fast-paced environment with tight deadlines.

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