
Programmatic Specialist
2 days ago
Job Location: Remote
Role Overview
We are seeking an Execution Specialist with strong hands-on expertise in DV360, Meta
(Facebook/Instagram), and Google Video (YouTube) platforms. This role is responsible for
the end-to-end campaign setup, trafficking, and day-to-day management of live campaigns.
The Execution Specialist ensures campaigns are built accurately, optimized in-flight, and
delivered against agreed KPIs, while working closely with the Media Planner and Client
Services (CSS).
Key Responsibilities
1. Campaign Setup & Trafficking
● Build and activate campaigns in DV360, Meta Ads Manager, and Google Ads
(YouTube Video campaigns).
● Ensure accurate setup of budgets, pacing rules, targeting, ad placements, and tracking
tags.
● Manage ad trafficking, creative uploads, and troubleshooting of discrepancies.
2. Maker-Checker & QA
● Act as the "Maker" in the maker-checker process, ensuring campaigns are configured
as per Media Planner's approved plan.
● Partner with CSS and Media Planner for pre-launch QA to minimize errors and reduce
escalation risks.
3. Day-to-Day Campaign Management
● Monitor campaign delivery, pacing, and spend daily.
● Flag risks early (under-delivery, overspend, KPI variance ±20%) and propose corrective
actions.
● Troubleshoot technical or platform-related issues quickly to avoid downtime.
4. Optimisation & Support
● Work with Media Planner and CSS to adjust targeting, bids, or budgets based on
performance data.
● Conduct A/B testing of creatives, placements, or formats where applicable.
● Maintain campaign hygiene across all platforms.
5. Reporting & Closure
● Support CSS in preparing weekly updates and End-of-Campaign reports with accurate
platform data.
● Share learnings from campaign execution to inform future planning cycles.
Qualifications
● Bachelor's degree in Marketing, Advertising, or related field.
● Minimum 1–4 years of hands-on experience in campaign execution and trafficking
across DV360, Meta Ads Manager, and Google Video (YouTube).
● Strong technical knowledge of ad serving, pixels, and tracking (Floodlight, Meta Pixel,
Google Tag Manager).
● Familiarity with campaign QA tools, pacing dashboards, and reporting automation.
● Excellent attention to detail with strong problem-solving and troubleshooting skills.
● Ability to manage multiple high-volume campaigns simultaneously.
Key Competencies
● Hands-on expertise in DV360, Meta, and Google Video campaign execution.
● Strong troubleshooting ability — solves issues quickly and proactively.
● Detail-oriented operator who ensures accuracy in setup and delivery.
● Collaborative mindset, working closely with Media Planner and CSS.
● Comfortable in a fast-paced environment with tight deadlines.
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