Marketing Technology Spec

3 weeks ago

Noida, Uttar Pradesh, India TheraYog Full time
Job Description

Position Vacant: Marketing Technology Specialist

Organization Name: TheraYog Private Limited

Company Profile:

TheraYog is a wellness company deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations. TheraYog integrates ancient wisdom with modern convenience.

Qualification:

Bachelor&aposs degree in any field

2+ years of experience in health-tech, e-commerce, or ed-tech is a plus

Location:

A73, Sector 65, Noida (Nearest metro Station Sector 62)

Job Description / Job Responsibilities:

Key Responsibilities:

1. Digital Marketing & Campaign Management (Primary)

- Manage social media platforms (Instagram, YouTube, LinkedIn) for growth.
- Plan, execute & optimize paid campaigns (Meta, Google, YouTube).
- Apply SEO best practices for content & website visibility.
- Run email and WhatsApp marketing campaigns (automation flows).
- Track & analyze campaign performance with actionable insights.

2. Website & Hosting Management

- Manage WordPress sites (TheraYog, YoginiSrishti, VedicMum, VM): updates, uptime, troubleshooting.
- Oversee hosting accounts (Hostinger, GoDaddy, Bluehost) & domain renewals.
- Ensure smooth functioning of plugins (Elementor, WPForms, PAFE, Automator, etc.).
- Update Shopify stores (products, landing pages, blogs, offers).

3. API Setup & Integrations

- Configure/manage payment gateways & APIs (Razorpay, Cashfree, Stripe).
- Manage Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy).
- Set up and monitor webhooks for payments, LMS platforms, and logistics.
- Troubleshoot integration issues quickly.

4. LMS & E-commerce Platforms

- Manage LMS platforms (Knorish, etc.): course setup, automation, user management.
- Ensure seamless student & customer experience

5. Automation & Tech Tools

- Optimize workflow automation (Pabbly, Automator plugins).
- Leverage productivity tools (Calendly, Notion, Asana, Manatal).
- Coordinate between marketing and operations for smoother execution.

6. Analytics & Reporting

- Develop and maintain dashboards (Google Analytics, Tableau, Power BI).
- Monitor website uptime (UptimeRobot) and performance metrics.
- Provide reports on funnels, customer journeys, and campaign ROI.

Desired Profile of the candidate:

Required Skills & Qualifications

- Strong experience in WordPress, hosting, and domain management.
- Bachelors degree in Marketing, IT, or related fields.
- 2+ years experience in Digital Marketing execution (ads, SEO, campaigns).
- Strong experience in WordPress, hosting, and domain management.
- Familiar with Shopify, LMS platforms (Knorish or similar).
- Good knowledge of API integrations, payment gateways, automation tools.
- Experience with CRM/ERP systems (Zoho, Odoo, Freshworks).
- Familiarity with analytics & tracking (Google Analytics, Tableau, InsightIQ).
- Proficiency in email/WhatsApp marketing tools.
- Basic design/editing ability (Canva or similar).
- Strong organizational and documentation skills.
- Problem-solving mindset with ability to troubleshoot across systems.

Preferred Background

- Marketing-first mindset, with confidence in handling website/tech stack.
- Organized, proactive, and comfortable working across multiple systems.
- Interest in wellness, yoga, and holistic health (a big plus).

Minimum Experience:

2-4 years

Compensation Range:

Upto INR 6 LPA

Contact Information:

[Confidential Information]

Website: www.therayog.com

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