Ugaoo - Category Manager - Soil/Fertilizer & Pest Control (1-4 yrs)

1 day ago


Pune, India Ugaoo Agritech Pvt Ltd Full time

Key Responsibilities Category Ownership & Growth - Define and drive the growth strategy for the SFPC category across all online and offline channels. - Develop and execute business plans focused on assortment, pricing, promotions, and merchandising. Channel Partnership & Enablement - Act as SME for the category, supporting channel heads (D2C, Q-commerce, Marketplaces, Retail, Corporate). - Collaborate with cross-functional teams (Marketing, NPD, Supply Chain, Retail Ops, Corporate Sales) to maximize performance. Consumer & Market Insights - Leverage data and market trends to identify gaps, new opportunities, and white spaces for innovation. - Stay ahead of consumer preferences and competitor strategies. - Coordinate with Customer Support for feedback, product improvement ideas, and NPS enhancement initiatives. P&L Management - Own category P&L, ensuring profitability and healthy inventory turns. - Build forecasts, track performance metrics, and optimize pricing & promotions. Innovation & Product Development - Drive category innovation by introducing new soil, fertilizer, and pest control solutions aligned with consumer needs. - Collaborate with Product & Tech teams to enhance online merchandising, product recommendations, and discoverability across digital touchpoints. Requirement - MBA in Marketing from a Tier 1 or Tier 2 B-School. - 3-6 years of experience in category management, brand management, or e-commerce growth roles. - Strong analytical skills with proficiency in data interpretation and P&L ownership. - Excellent stakeholder management skills-able to influence and enable multiple channel teams. - Exposure to D2C, Q-commerce, or FMCG/e-commerce ecosystems is a strong plus. - Passion for plants, sustainability, and building consumer-first categories. Why Ugaoo? - Be part of India's leading gardening brand with exponential growth opportunities. - Ownership-driven culture with the freedom to innovate - Cross-functional exposure across all major growth channels. - Work with a passionate team reshaping how India connects with plants.



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