Manager - Digital Marketing (6-12 Yrs) Kolkata/west Bengal (online/digital Marketing)

3 weeks ago


Kolkata, West Bengal, India e-Solutions Full time

Role Objective As a Digital Marketing Manager you need to develop implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms for our brand on Amazon other platform This role requires enhancing brand awareness driving traffic to the company s website and generating sales leads - Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns- Design build and maintain our social media presence - Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs - Identify trends and insights and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies - Provide thought leadership and perspective for adoption where appropriate Required Skillset- Must have team handling experience - Proven working experience in digital marketing- Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement ref updazz com



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