Cluster Marketing Head

Company Description Dr Reddy s Laboratories Ltd is a leading multinational pharmaceutical company based across global locations Each of our 24 000 plus employees comes to work every day for one collective purpose to accelerate access to affordable and innovative medicines because Good Health Can t Wait We started in 1984 with a modest investment 20 employees and a bold vision Today we have research and development centres manufacturing facilities or a commercial presence in 66 countries For nearly four decades we have stood for access affordability and innovation based on the bedrock of deep science progressive people practices and robust corporate governance As the pharmaceutical industry evolves and undergoes disruption we see an opportunity - to strengthen our core further the next steps and to build the future the new bets The Next and the New is how we aim to continue to be the partner of choice - purpose-driven future-ready and sustainable Our aim is to reach over 1 5 Bn patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy Sustainability for us means operating in a manner that respects people planet and purpose - helping us conserve precious resources serve our patients create value for stakeholders give back to society fulfil our potential and maintain our integrity and transparency Dr Reddy s maintains a work environment free from discrimination and is an equal opportunity employer We are committed to employ nurture all qualified diverse workforce without regard to race colour religion nationality sex age disability status genetics sexual orientation gender expression citizenship or any other characteristic or classification protected by applicable law s of the country we operate in We treasure every talent and recognize merit and diversity in our organization VISION CENTER OF MARKETING EXCELLENCE We aspire to build a patient focused marketing organization which brings power of insights digital design analytics and brand communication stimulates marketing imagination and creates Differentiated Brand experiences for Doctors nurses patients in identified Healthcare spaces because good health can t wait KEY CAPABILITIES Brand COMMUNICATION EXCELLENCE Patient and Doctor INSIGHTS - across continuum of CARE and CURE DIGITAL Marketing and Ecommerce DESIGN Thinking Marketing MEASUREMENT and ANALYTICS KEY OUTCOMES Build and strengthen Mega Brands with Differentiated Brand experiences for Doctors nurses patients with an Innovation agenda of New product pipeline and Lifecycle management of old legacy brands products Marketing Process excellence Marketing Capability Establish Dr Reddy s talent as best in class in marketing in a digital world within IPM and as a benchmark across industries Cluster Marketing Head Are you ready to reimagine healthcare Dr Reddy s offers you an opportunity to shape and design marketing strategy and approach for one of their high focus healthcare space in a mobile and digital first world Deliverables Lead marketing strategy development for the healthcare space Partner with Insights team and agency partners for Insights journey for therapy areas and brands within the healthcare space Develop and design processes for brand proposition development with concepts research qualitative and quantitative validation Build brand architecture for healthcare space Lead Brand communication for mega brands within the healthcare space Lead campaign idea development for mega brands Lead multichannel marketing plan with a digital first approach Establish Measurement and analytics for communication effectiveness Design and partner with leading agencies for marketing mix modeling Recommend lifecycle management strategy and tactics for established brands Recommend New product pipeline for the healthcare space for 3- 5 years Candidate Profile 15 Years in Consumer-focused industries like FMCG FMCD Internet and Ecommerce Pharma with 5 years in Brand Marketing Innovation Brand activation roles TRAITS SKILL AREAS Strategic thinker with strong marketing credentials Demonstrated excellence in Digital marketing Passion for healthcare Challenges status quo Additional Information About the Department Global Generics India Global Generics India business journey began in 1986 In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market IPM as per IQVIA MAT November 2022 Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position IPM in the last four years We are a fast-growing organisation with double-digit growth and significant market share in domestic markets Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market Benefits Offered At Dr Reddy s we actively help to catalyse your career growth and professional development through personalised learning programs The benefits you will enjoy at Dr Reddy s are on par with the best industry standards They include among other things and other essential equipment joining relocation support family support Maternity Paternity benefits learning and development opportunities medical coverage for yourself and your family life coverage for yourself Our Work Culture Ask any employee at Dr Reddy s why they come to work every day and they ll say because Good Health Can t Wait This is our credo as well as the guiding principle behind all our actions We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we re always attuned to the new and the next to empower people to stay fit And to do this we foster a culture of empathy and dynamism People are at the core of our journey over the last few decades They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic For more details please visit our career website at https careers drreddys com