▷ [Immediate Start] Field Marketing Specialist

4 weeks ago

Bengaluru India Whatfix Full time

Job Description

About the role:
This role largely focuses on handling our events in the EMEA market across industries and segments. You will be primarily collaborating with the field marketing team, creating strategies on how to scale our virtual and physical events across specific business verticals, and executing the events end-to-end. You will be working with your counterparts to handle events conducted across various capacities across the states and also the growth team who runs various campaigns and experiments on demand generation.

If you are a motivated, self-starter who is creative, pragmatic, and passionate about marketing and believes in ownership of your work, then you will fit amazingly well with the team.

What you'll get to do

- Collaborate with sales and marketing teams to develop event strategies for online marketing events (webinars, third-party virtual conferences, round-table, lunch & learns, Whatfix hosted events, etc.)
- Deliver end-to-end project management and seamless event operations including contract negotiation, manage vendor/partner relationships, development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
- Identifying relevant events to sponsor, managing budgets, internal/external stakeholders, coordination with email marketing, ads, and creative design team, engagement activities for the event, swag management, and other event logistics.
- Collaborate with the Business Development Representatives (BDRs) on identifying sources for quality leads, and converting them into sales opportunities.
- Collaborate with the Marketing Automation team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
- Create a measurement criteria and manage a feedback loop with cross-functional teams to continually measure program effectiveness.
- Good to have knowledge on CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

What you should have

Must-Have:

- 3-5 years of event/field marketing, management, operations, and demand generation experience (preferably in High tech and/or SaaS) managing various-sized programs and budgets
- 3-5 years working with cross-functional teams or stakeholders
- Experience in handling end-to-end Events (experience with Field Events is a bonus)
- Extensive Project and Campaign management expertise
- Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
- Exposure to North American/UK/EU SaaS ecosystem and B2B marketing in mature Enterprise application markets

Good-to-have:

- Event strategy experience from program goals to show management
- A strong handle on working with budgets, event contracts, expenses & accounts payable
- Ability to multitask, delegate work across virtual teams, and take the lead on several events simultaneously
- Experience from both corporate and event agency (especially with event management and execution)
- CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

Perks & Benefits (India)

- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

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