Brand Manager

3 weeks ago

India Crimzon Full time
Job Description

Brand Manager Crimzon | Mumbai | Full-Time

About Crimzon:

Crimzon is an affordable luxury womens footwear brand with a growing omni-channel presence across India. With stores in Mumbai and Delhi and a strong digital footprint, were redefining fashion-forward comfort. We&aposre seeking a dynamic, hands-on Marketing Manager to lead our in-house marketing function from our Mumbai HQ.

What Youll Do:

Own, Nurture & Grow the Brand

- Lead marketing across digital, retail, PR, and influencer channels.
- Develop, nurture, and grow Crimzons presence with consistent storytelling and brand identity.
- Create and execute annual marketing calendars tied to product drops and retail seasons.

Branding, Packaging & Creative Direction

- Oversee brand visuals across campaigns, packaging, in-store branding, and merchandising.
- Work with designers and vendors to deliver premium, on-brand packaging and creatives.

Content & Shoots

- Build monthly content plans for Instagram, LinkedIn, Facebook & YouTube.
- Plan and execute product/editorial shoots and capture UGC/BTS content.
- Ensure steady content output across all marketing channels social, email, PR, and retail.

Influencer & PR

- Manage influencer campaigns and stylist collaborations end-to-end.
- Maintain strong relationships with influencers, stylists, and media editors.

Performance & Analytics

- Track organic and paid performance; adapt strategy based on results.
- Measure ROI from in-store events, footfall, and retail activations.

Retail & Omni-Channel Marketing

- Drive store-level campaigns to boost footfall and sales.
- Collaborate with multi-designer stores and e-commerce partners on joint marketing.

Shopify & Digital

- Keep website visuals fresh and aligned with campaigns.
- Explore Shopify tools to enhance automation and e-commerce experience.

AI & Efficiency

- Use AI tools to streamline content creation and speed up delivery.

Events & Activations

- Plan and execute in-store events, partnerships, and brand experiences.

Customer Engagement

- Oversee community management and use feedback to guide campaigns.

What You Bring:

- 34 years in fashion/lifestyle/D2C marketing.
- Agency background with multi-brand experience, now ready to shift to the brand side.
- Strong visual sensibility, social trend awareness, and ability to keep content pipelines active.
- Proficiency in Canva, Instagram tools, Google Drive; familiarity with Shopify and AI tools is a plus.

Location: Mumbai (Parel) | Full-Time | In-House

Apply at: [Confidential Information]

- Own, nurture, and grow the voice of a fashion brand join Crimzon.

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