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[18/09/2025] Area Sales Manager
4 weeks ago
Job Description
Objective:
The incumbent will be responsible for driving sales and managing service operations within the assigned geographical areas. The role involves developing business strategies, leading a team of sales and service professionals, and ensuring customer satisfaction
Key Responsibilities :
Sales and Business Responsibilities:
- Achieve area sales targets by promoting bio-medical equipment and services to hospitals, diagnostic centers, and healthcare facilities.
- Develop and maintain strong relationships with key decision-makers (doctors, hospital administrators, procurement teams).
- Identify new business opportunities, expand market reach, and increase sales revenue.
- Conduct market research to understand competitor strategies and customer needs.
- Prepare and execute sales forecasts and strategic plans for the assigned area.
- Develop and execute regional sales strategies to meet and exceed targets.
- Enhance sales productivity by coaching and mentoring sales representatives.
- Conduct joint field visits with sales executives to engage with healthcare professionals and drive performance.
Customer Relationship Management and Sales/service Support :
- Develop new business channels aligned with Cyrix Healthcare's expansion strategies.
- Build and maintain strong relationships with hospitals, clinics, healthcare providers, and medical distributors.
- Work closely with the Territory Sales Manager and sales team to enhance customer satisfaction and long term retention.
- Ensure brand visibility and placement of medical products in key healthcare institutions.
- Ensure prompt after-sales service and support to maintain high customer satisfaction.
- Work closely with the service team to address technical issues and ensure proper maintenance of medical equipment.
- Resolve customer complaints and technical escalations in coordination with internal teams. Internal Responsibilities
- Prepare sales reports and provide market insights specific to the medical equipment industry.
- Conduct monthly team meetings to review sales performance, market trends, and set goals.
- Work with HR to recruit, train, and manage sales personnel specializing in medical equipment.
- Submit Monthly Review Meeting (MRM) and Management Information System (MIS) reports to the Sales and Ops Head.
Learning and Growth Responsibilities
- Provide ongoing training and development for the sales team on medical product knowledge and industry standards.
- Lead, train, and mentor a team of Sales Executives and Service Engineers.
- Monitor team performance and provide constructive feedback to improve productivity.
- Conduct regular sales meetings, training programs, and performance reviews.
- Encourage a customer-centric approach within the team.
- Foster a culture of continuous learning and professional development within the medical sales team.
