Senior Marketing Manager

5 days ago


Noida India iSchoolConnect Full time

Job Description

About Us

EDMO is an AI-powered admissions and enrollment automation platform built natively on Salesforce/Slate. We work with universities across the U.S. and globally to simplify student recruitment, automate document processing, and improve yield outcomes. Trusted by institutions like National University, WGU, and NYU, EDMO enables enrollment teams to do more with less while enhancing the student experience.

Location: [On-site Noida]

Role: Senior Marketing Manager / Marketing Lead

Department: Marketing

Website: https://goedmo.com/

Role Overview

We are looking for a strategic, hands-on Senior Marketing Manager (or Marketing Lead) to spearhead EDMO's end-to-end marketing function. You will be responsible for building and executing our marketing strategy across content, digital, events, and demand generation, while shaping EDMO's brand in the global EdTech ecosystem. This role is ideal for a data-driven marketer who thrives in fast-paced startup environments, loves storytelling, and can balance both strategic vision and execution.

Key Responsibilities

Strategy & Leadership

- Develop and execute EDMO's integrated marketing strategy aligned with sales and business objectives.
- Own positioning, messaging, and brand strategy for EDMO across higher ed and AI/EdTech markets.
- Manage internal marketing team and partners.

Content & Thought Leadership

- Drive content creation (blogs, case studies, podcasts, newsletters, whitepapers, videos).
- Build EDMO's voice in the market through SEO-rich storytelling, LinkedIn thought leadership, and PR.
- Collaborate with leadership on event collateral (RFP decks, one-pagers, brochures, campaign assets).

Demand Generation & Campaigns

- Plan and run multi-channel campaigns (email, paid ads, LinkedIn, webinars, events).
- Manage marketing automation, lead nurturing, and analytics to improve pipeline velocity.
- Partner with Sales for ABM campaigns targeting CIOs, CTOs, and enrollment leaders.

Events & Partnerships

- Manage EDMO's presence at major conferences (EDUCAUSE, AACRAO, ASU+GSV, NAFSA, Dreamforce, SLATE Summit).
- Organize executive events (breakfasts, fireside chats, roundtables with higher ed leaders).
- Build PR opportunities through partnerships with Salesforce, Google, and industry media.

Analytics & Optimization

- Track KPIs (lead gen, MQLs, CAC, ROI) and deliver data-backed insights.
- Continuously test, optimize, and scale campaigns for higher impact.

Requirements

6+ years of experience in B2B SaaS marketing, preferably in EdTech, AI, or CRM-based products.

Proven track record of demand generation, content marketing, and brand building.

Strong experience with marketing automation tools (Salesforce, Pardot, etc.).

Excellent storytelling, copywriting, and communication skills.

Event marketing experience with higher education or SaaS leadership events is a strong plus.

Ability to work cross-functionally with Sales, Partnerships, and Product teams.

Strong analytical skills with ability to interpret metrics and optimize strategy.

Self-starter with entrepreneurial drive and ability to thrive in a scaling startup environment.

Ability to use AI to solve day to day chores.

What We Offer

Competitive salary + performance-based incentives.

Opportunity to build the marketing function for a fast-growing AI EdTech platform.

Direct exposure to global university clients and education leaders.

A collaborative, innovative team culture with room to grow into a Director role.

Work at the intersection of AI, higher education, and digital transformation.



  • Noida, India Enviropol Engineers Pvt. Ltd. Full time

    Job Description Senior Manager / AGM Marketing Industry: Steel, Cement & Non-Ferrous Metals Experience: 1012 Years | Specialization: Air Pollution Control (Bag Filters, Wet ESP) Were hiring a Senior Marketing Leader to drive growth in the industrial Air Pollution Control sector. If you have proven expertise in Bag Filters, Wet & Dry ESPs, and a strong...


  • India Aakash Educational Services Limited Full time

    Job Description Company Description Aakash Educational Services Limited (AESL) is a leading test-prep company in India with over 36 years of experience. We offer comprehensive preparatory services for Medical (NEET) and Engineering Entrance Examinations (JEE), as well as for school/board exams and various competitive exams like NTSE, KVPY, and Olympiads....

  • Marketing Manager

    1 week ago


    Noida, Uttar Pradesh, India Koshish Marketing Solutions Full time ₹ 10,00,000 - ₹ 12,00,000 per year

    Marketing Manager - InsuranceLocation: NoidaDepartment: Marketing - InsuranceExperience Required: 8+ years in marketing, with 4+ years in the Insurance industrySalary: 10 LPA to 12 LPAAbout Bima WorldBima World is a new-age insurance broking company on a mission to simplify insurance for every Indian. We offer transparent, tech-enabled insurance solutions...


  • India Aakash Educational Services Limited Full time

    Job DescriptionCompany DescriptionAakash Educational Services Limited (AESL) is a leading test-prep company in India with over 36 years of experience. We offer comprehensive preparatory services for Medical (NEET) and Engineering Entrance Examinations (JEE), as well as for school/board exams and various competitive exams like NTSE, KVPY, and Olympiads. With...


  • Noida, India Enviropol Engineers Pvt. Ltd. Full time

    Senior Manager / AGM – Marketing Industry:Steel, Cement & Non-Ferrous Metals Experience:10–12 Years |Specialization:Air Pollution Control (Bag Filters, Wet ESP) We're hiring aSenior Marketing Leaderto drive growth in theindustrial Air Pollution Control sector. If you have proven expertise inBag Filters, Wet & Dry ESPs, and a strong track record insteel,...


  • Noida, Uttar Pradesh, India Enviropol Engineers Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Senior Manager / AGM – MarketingIndustry:Steel, Cement & Non-Ferrous MetalsExperience:10–12 Years |Specialization:Air Pollution Control (Bag Filters, Wet ESP)We're hiring aSenior Marketing Leaderto drive growth in theindustrial Air Pollution Control sector. If you have proven expertise inBag Filters, Wet & Dry ESPs, and a strong track record insteel,...


  • Noida, Uttar Pradesh, India TecOrb Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We Promise You An Inclusive Work EnvironmentSenior Marketing Manager (SMM-01)Job DescriptionSenior Marketing Manager – AI/ML Services & SaaS (Lead Funnels & Growth),(Custom Apps & AI white labels solutions) Position: Senior Marketing ManagerExperience: 6–10 yearsLocation: OnsiteEmployment Type: Full-timeWe're looking for a Senior Marketing Manager who...


  • Greater Noida, RREPL-Greater Noida, Plot No: SH - , Site IV, Uttar Pradesh, India Fortis Healthcare Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Senior Manager-MarketingThe Senior Manager-Marketing will be responsible for leading and managing the marketing team, developing marketing strategies, and overseeing the implementation of marketing plans. They will also be involved in market research, brand management, and digital marketing initiatives


  • Mumbai, India Chat360 Full time

    Job Description Company Description Chat360 is a leading Conversational AI Platform that helps businesses automate customer support, boost engagement, and drive sales with AI-powered chatbots. By enabling seamless customer interactions across multiple channels such as WhatsApp, Instagram, Facebook, websites, and CRM integrations, Chat360 ensures 24/7 support...


  • Noida, Uttar Pradesh, India Cybersechire Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    Company: LMSWebsite: Industry: Telecom / Service ProviderLocation: NoidaMode: Full-timeThis role plays a distinct part in scaling our international messaging portfolio. The ideal candidates will bring domain knowledge, data fluency, executional rigor, and a passion for telecom to help LMS accelerate its global ambitions.About LMSLMS is a leading telecom and...