15h Left Senior Copywriter – D2C Skincare Brand

4 days ago

Noida, Uttar Pradesh, India SEREKO Full time
Job Description

Location: Sector 142, Noida

Job Type: Full-Time

Experience Level: 36 years preferred

Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus

About Us

Were a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India&aposs first Pscyhodermatology Brand. You can read more about us on- www.serekoshop.com.

Were on a mission to create meaningful, memorable brand experiencesand the words we use matter. Thats where you come in.

Were looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy across all digital touchpointsfrom high-performing Meta ads to SEO-rich long-form content.

What Youll Do

Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.

Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.

Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.

Develop and maintain a consistent brand tone and voice across all customer communication.

Write SEO-optimized blog content for both on-page and off-page SEO effortskeyword research knowledge is key.

Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.

Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.

What You Bring

36 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.

Strong understanding of consumer psychology and the nuances of direct response copywriting.

A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.

Proficiency in writing SEO-friendly long-form content, including blog posts and articles.

Ability to simplify complex ideas into clear, compelling messaging.

Attention to detail with excellent grammar, syntax, and editing skills.

Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.

Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus.

Bonus Points If You Have

Experience with email marketing and retention marketing.

Understanding of conversion rate optimization (CRO) best practices.

A passion for branding, storytelling, and user experience.

What We Offer

Competitive salary and performance incentives

A collaborative, growth-focused environment

Exposure to fast-paced brand-building from the ground up

Opportunities to lead and own big creative projects

Learning and development support

How to Apply

Send us your resume, portfolio, and a short note on why youre a fit for this role at [Confidential Information]. Be sure to include 23 samples of performance-driven copy, especially for ads, PDPs, or blogs.

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