Assistant Brand Manager

3 weeks ago

Noida, Uttar Pradesh, India SEREKO Full time
Job Description – Assistant Brand Manager at SEREKO - D2C Skincare (4-5 years of Relevant Experience)

About SEREKO

SEREKO is India's 1st Psychodermatology Skincare brand, on a mission to revolutionize the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

You can read more about the brand on the website - www.serekoshop.com

About the Role:

Are you an expert in to develop a brand strategy for a company, and an expert in oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research etc. motivating your team to create shape and manage a brand's identity, perception, and growth.

We have an exciting Assistant Brand Manager role for you:

Job Description:

As an assistant brand manager, you would be responsible for building our brand from scratch. You would take complete ownership of the brand and look into all aspects of the brand right from P&L, brand positioning, Premium creative, market research, Increase the Brand visibility etc. Your role would be:

Responsibilities:

- Partner cross-functionally with Tech/Product, Finance, Operations, R&D, Digital, agency partners and other areas to accomplish strategic goals
- Track KPIs and recommend strategic and tactical changes based on results
- Lead media & search agencies to set, monitor and optimize media strategies & executions that drive traffic and maximize business results, including SEO, SEM, Affiliate Program, Programmatic media buys
- Lead and execute day to day website activity including product merchandising and promotional strategies
- Develop CRM and customer loyalty strategies to execute, track, and optimize performance
- Partner with Tech team to test and analyze A/B tests and UX designs leading to continuous website/app optimizations
- Partner with digital team to develop engaging social media and content strategies to drive D2C sales
- Create and manage the business budget and actively participating in development of advertising, promotions, and other initiatives to drive business results
- Educate creative team on implementation of best practices and procedures for campaign setup, understanding how to develop creative/campaigns that ensures high deliverability and ROI
- Strong command in digital sales on own channel and partner channels such as Nykaa, Amazon, Myntra, etc.

Experience: 4-5 years of Relevant Experience

Salary: As per Industry Norms

Job Location: Noida, Sector 142(Corporate Office)

Closest Metro station: (Noida 142- Aqua Line)

Note: Immediate Joiner is preference.

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