Digital Marketing Executive

Work Type Work from office Roles Responsibilities Keyword Research Conduct thorough keyword research to identify relevant and highimpact keywords that align with our business goals and target audience On-Page Optimization Optimize website content meta tags headings images and URLs to ensure they are search engine friendly and aligned with targeted keywords Content Strategy Collaborate with content creators to develop an effective content strategy that incorporates SEO best practices and addresses user intent Technical SEO Audit the website for technical issues that might affect search engine crawling and indexing and work with the development team to implement necessary fixes Link Building Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites Local SEO Implement local SEO strategies to improve visibility for location-based searches including managing local business listings and citations Performance Tracking Monitor and analyze key SEO metrics such as organic traffic keyword rankings click-through rates and conversion rates Provide regular performance reports and insights Competitor Analysis Conduct competitive analysis to identify opportunities trends and potential gaps in our SEO strategy Algorithm Updates Stay up-to-date with search engine algorithm changes and industry trends to adjust strategies accordingly User Experience UX Collaborate with UX UI teams to ensure a seamless and engaging user experience on the website leading to increased user satisfaction and longer dwell times Mobile Optimization Optimize the website for mobile devices to enhance mobile user experience and leverage the growing mobile search audience Content Optimization Continuously update and optimize existing content to ensure its relevance accuracy and alignment with search engine guidelines Requirements Bachelor s degree in Marketing Communications Computer Science or a related field or equivalent experience Proven track record of successfully implementing SEO strategies that resulted in increased organic traffic and improved search engine rankings In-depth knowledge of search engine algorithms ranking factors and SEO best practices Experience with SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs Moz etc Strong understanding of HTML CSS and website architecture as they relate to SEO Excellent analytical skills and the ability to interpret data to drive informed decisions Exceptional attention to detail organization and project management skills Effective communication and collaboration skills especially when working with content creators developers and other team members Up-to-date with the latest trends and developments in the SEO industry Certifications in SEO or digital marketing are a plus Apply now on careers ymtsindia com or 91-8688400283 HR 91-6281008630 91-9966062884 Disclaimer During the course of your candidature and or on successful conversion to employment the Company may retain a third party to conduct a background check on you covering among other things your education previous employment s achievements listed on your resume CV criminal history etc By applying to any job you hereby agree to execute such forms as may be required by the Company and or the third party to facilitate such background checks You also acknowledge and agree that your employment with YMTS INDIA is subject to your receiving a clean background verification report YMTS INDIA reserves the right to revoke your offer and or terminate your employment on the basis of an adverse report Interview Process Application Our user-friendly career section enables you to apply for the desired job SHORTLISTING A recruiter technical panel will screen your application and if your credentials match with our requirement we will contact you for further details TECHNICAL INTERVIEW The technical interview is a golden opportunity for you to exhibit your technical skills The questions would range across disciplines and may include puzzle problems and other out-of-the-box questions HR INTERVIEW Here is our chance to get to know each other better We try to understand your career goals skills strengths passion etc You can quiz the recruiter anything you would like to know about the organization Offer roll-out Finally if you are successful an offer is rolled out along with compensation structure and other rules related to employment at Youngmings Join Us Now 91-8688400283 HR 91-6281008630 careers ymtsindia com Sometimes Later Becomes Never