Digital Marketing Executive

3 days ago


Tirupati, Andhra Pradesh, India EdTech Publishers Private Limited Full time

We are looking for a
Digital Marketing Executive
to strengthen our online presence, drive author engagement, and support the promotion of our academic journals and publishing services. The ideal candidate should be creative, data-driven, and familiar with digital platforms in the education or publishing domain.

Key Responsibilities

  • Plan and execute digital marketing campaigns across
    Google Ads, Meta (Facebook & Instagram), LinkedIn
    , and email platforms
  • Manage and optimize
    SEO & SEM
    strategies to increase website traffic and lead generation
  • Create and schedule content for
    social media platforms
    (LinkedIn, Twitter/X, Facebook, Instagram)
  • Develop
    email marketing campaigns
    for authors, reviewers, and academic institutions
  • Track, analyze, and report campaign performance using
    Google Analytics, Search Console
    , and ad dashboards
  • Support branding and promotion of
    journals, conferences, and calls for papers
  • Coordinate with editorial and web teams for landing pages and promotional creatives
  • Stay updated with trends in
    academic publishing and digital marketing

Required Skills & Qualifications

  • Bachelor's degree in
    Marketing, Digital Media, Communications, or related field
  • 1–3 years of experience in
    digital marketing
  • Hands-on experience with
    SEO, PPC, Social Media Marketing, Email Marketing
  • Familiarity with tools such as
    Google Analytics, Google Ads, Meta Ads Manager, Mailchimp
  • Strong communication, analytical, and content-writing skills
  • Ability to work independently in a
    remote or hybrid environment


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