Event Manager

2 weeks ago

Tiruppur, India IDC Full time

The Events Manager - Attendee Acquisition will be responsible for building, mentoring, and leading IDC’s audience development function across the Asia Pacific and ANZ regions. This role requires a strategic, data-driven leader who can drive consistent attendee recruitment performance, enhance database quality, and foster meaningful engagement with C-level executives. The position will focus on building relationships with senior IT and business leaders, expanding IDC’s executive community, and delivering best-in-class audience experiences across all IDC summits, conferences, and custom events. Responsibilities: - Develop and implement an integrated attendee acquisition strategy for the APAC and ANZ regions. - Oversee regional audience development teams, ensuring goals, standards, and KPIs are met across all events. - Establish clear processes and benchmarks for audience quality, conversion, and engagement. - Lead recruitment efforts for CIOs, CTOs, CISOs, and senior executives, ensuring balanced audience composition per event. - Build and strengthen relationships with C-level delegates, industry thought leaders, and IDC’s partner ecosystem. - Manage and expand Advisory Councils and end-user speaker communities to enrich event content and credibility. - Coordinate with senior executives to schedule 1:1 meetings, fostering stronger partnerships and client satisfaction. - Oversee the master audience database, ensuring integrity, segmentation accuracy, and compliance with data governance standards. - Develop and execute initiatives to expand IDC’s qualified contact base across new markets. - Leverage tools like Salesforce, HubSpot, and data enrichment platforms to drive measurable growth in audience pipelines. - Work closely with content development and marketing teams to align messaging, event positioning, and audience targeting. - Partner with the sales and client services teams to align audience acquisition strategy with sponsor KPIs. - Provide strategic input for marketing campaigns, event promotion, and outreach initiatives to maximize registration and attendance. - Lead, train, and mentor audience specialists across regions to ensure process consistency and skill development. - Foster a culture of collaboration, accountability, and continuous improvement across markets. Qualifications: - Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred) - 6-8 years of experience in event marketing, audience acquisition, or B2B demand generation, with at least 3 years in a regional or leadership role. - Proven track record of managing large-scale attendee recruitment for C-level or B2B events across multiple countries. - Deep understanding of APAC market dynamics and experience engaging senior IT and business leaders. - Strong data management and CRM experience (Salesforce, HubSpot, Marketo, etc.). - Excellent leadership, communication, and stakeholder management skills. - Highly analytical with a results-oriented mindset and strong business acumen. - Willingness to travel across the APAC and ANZ regions (up to 40%).

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