Marketing Executive

3 weeks ago

Kottayam KL IN Purackal Honda Full time

A Marketing Executive in the automobile industry is responsible for planning executing and monitoring marketing strategies to promote vehicle sales service offerings accessories and brand awareness The role involves market research customer engagement dealership promotions digital marketing and coordination with sales teams Key Responsibilities 1 Marketing Promotion Plan and implement marketing campaigns for new vehicle launches service camps and dealership events Develop promotional materials such as brochures posters banners and digital creatives Coordinate with agencies for ad creation printing and branding activities Manage showroom branding outdoor marketing and local advertising initiatives 2 Lead Generation Customer Engagement Generate leads through campaigns roadshows mall display events and corporate activities Maintain leads database and follow up regularly to improve conversion Enhance customer engagement through loyalty programs feedback surveys and service camp promotions 3 Market Research Competitor Analysis Study market trends competitor pricing promotions and new product launches Provide insights to management and sales teams for strategic decisions Collect customer feedback and identify areas for improvement 4 Event Management Organize and manage events such as vehicle delivery ceremonies test drive events roadshows and CSR activities Coordinate logistics manpower invitations and vendor management Skills Qualifications Bachelor s degree in Marketing Business Administration or related field 0-1 year of experience in marketing Strong communication and presentation skills Knowledge of automobile products and dealership operations Proficiency in MS Office and social media tools Customer-centric approach Problem-solving ability Time management Networking negotiation skills Team collaboration Job Types Full-time Permanent Fresher Pay 12 000 00 - 15 000 00 per month Work Location In person

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