Marketing Executive

6 days ago

Kottayam KL IN Purackal Honda Full time

we are hiring Field Marketing Executives in the automobile industry is responsible for implementing on-ground marketing activities promoting vehicle sales strengthening brand presence supporting dealer networks and engaging customers through campaigns events and local market initiatives Key Responsibilities 1 Market Development Promotion Conduct field visits to identify potential customers and promote the company s vehicles Execute local marketing campaigns roadshows test-drive events mall activations and corporate outreach programs Ensure placement of marketing materials such as banners standees brochures and display units at key touchpoints 2 Dealer Sales Support Coordinate with sales teams and dealership staff to support lead generation and conversion Provide required marketing support to dealers branding signage event setup POS material distribution etc Assist in planning monthly promotional activities based on dealer requirements 3 Lead Generation Customer Interaction Engage with walk-in customers during field events and collect leads Explain product features benefits and offers to potential buyers Follow up on leads and update data in CRM 4 Market Research Competitor Analysis Conduct surveys to understand customer preferences market trends and competitor activities Report insights to management for strategy improvements Monitor competitor marketing strategies and promotional events 5 Branding Visibility Management Ensure brand guidelines are followed across all field marketing activities Maintain proper branding at dealerships event locations and partner outlets Implement outdoor branding like hoardings display boards and vehicle branding 6 Event Execution Coordination Plan and organize local-level events exhibitions CSR Job Types Full-time Permanent Fresher Benefits Health insurance Leave encashment Provident Fund Work Location In person

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