Paid Media Strategist

1 week ago

Alwar, India Pulse Advertising Full time

AI junkie paid media nerd?

Partner with one of the top digital marketing influencers

Specifically - You BOTH develop paid media strategy and hands on media buying to help clients MAKE THE MOST MONEY from their ads from strategy to execution.

You should have a deep understanding of paid media strategy, A/B testing and media buying on all platforms.

You should be on the bleeding edge as well because WE are always using the LATEST in the digital marketing world.

Position Details

- Drive paid media strategy across platforms for large brands in the US
- Create campaign optimizations backed with data that drive client ROI
- Build sales-winning audits and pitch decks for new clients
- Maximize efficiency and campaign performance with AI tools
- Stay on top of platform updates across Google, Meta, , and TikTok

Role Is For You If…

- Goal-Oriented: You obsess over KPIs that actually matter, instead of spinning your wheels with busy work
- Self-Starter: You know what to do even before you are told
- Media Obsessed: You actually love keeping up to date on platform changes
- Big Picture: You can look at the big picture instead of getting lost in day to day optimizations
- AI-Driven: You love AI-driven automation tools and using them to work smarter, not harder

Must Haves

- 3+ years experience running paid media campaigns across Google, Meta, , TikTok and Microsoft ads.
- Understanding of the paid media landscape in the US market.
- Successful history of optimizing medium to large budget ad spends.
- Experience building out strategy decks and account audits
- Understanding of conversion tracking and revenue attribution
- Track record of running multiple accounts at once
- Comfortable with data analysis and reporting on performance
- Proficiency in advanced AI tools

Bonus points if you have experience with:

Auditing new client paid media accounts

Pinterest, Snapchat, or Amazon ads

Working with enterprise clients

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