Search Engine Marketing Specialist

Were looking for a Chennai-based or Lisbon-based Search Engine Marketing SEM Specialist who will own both the SEO Search Engine Optimization and SEA Search Engine Advertising efforts to drive business growth As the SEM Specialist you will be responsible for all paid search campaigns across platforms like Google Yahoo and Bing as well as managing and improving organic search performance Youll collaborate closely with the marketing team to ensure both SEO and SEA strategies deliver strong results maximize performance and increase traffic and conversions What You ll Do Own both SEO and SEA strategies and execution Manage and optimize paid search campaigns Google Yahoo Bing etc Track report and analyze SEO SEA performance providing insights and actionable recommendations Improve website ranking on SEO providing analysis and recommendations on on-site SEO issues such as metadata content structure internal linking etc as well as off-site SEO e g backlinks domain authority etc Work with website design and development to improve technical SEO e g site speed mobile-friendliness crawlability etc Conduct keyword research and implement ongoing keyword optimization for both paid and organic efforts Optimize the website landing pages and on-site content for search visibility and conversions Develop and execute link-building strategies Monitor and analyze campaign performance CTR CPC ROI and manage budget allocation and bidding strategies Research competitors SEO and SEA activities and identify improvement opportunities Collaborate with the rest of the marketing team to improve site architecture content and technical SEO RequirementsWhat We re Looking For BS MS in Marketing or a related field with a focus on search marketing or digital advertising Experience working with both paid and organic search tools and platforms Have proven experience managing both SEO and SEA campaigns Have proven experience in on-page SEO off-page SEO and technical SEO Are well-versed in performance marketing conversion optimization and customer acquisition Stay up to date with the latest trends and best practices in search marketing Have strong analytical skills and experience with tools like Google Analytics and Microsoft Clarity Understand A B testing and multivariate experiments Have basic knowledge of HTML CSS and JavaScript especially for technical SEO BenefitsWere on a MissionIn 2005 we disrupted the life sciences industry by introducing the worlds first digital validation lifecycle management system ValGenesis VLMSxc2xae revolutionized compliance-based corporate validation activities and has remained the industry standard Today we continue to push the boundaries of innovation xe2x80x95 enhancing and expanding our portfolio beyond validation with an end-to-end digital transformation platform We combine our purpose-built systems with world-class consulting services to help every facet of GxP meet evolving regulations and quality expectations The Team Youll Join Our customers success is our success We keep the customer experience centered in our decisions from product to marketing to sales to services to support Life sciences companies exist to improve humanitys quality of life and we honor that mission xe2x80x8b We work together We communicate openly support each other without reservation and never hesitate to wear multiple hats to get the job done We think big Innovation is the heart of ValGenesis That spirit drives product development as well as personal growth We never stop aiming upward Were in it to win it Were on a path to becoming the number one intelligent validation platform in the market and we wont settle for anything less than being a market leader xe2x80x8b How We WorkOur Chennai Hyderabad and Bangalore offices are onsite 5 days per week Our Lisbon office is hybrid Our hybrid schedule is 3 days per week within a reasonable commuting distance to our Lisbon office We believe that in-person interaction and collaboration fosters creativity and a sense of community and is critical to our future success as a company ValGenesis is an equal-opportunity employer that makes employment decisions on the basis of merit Our goal is to have the best-qualified people in every job All qualified applicants will receive consideration for employment without regard to race religion sex sexual orientation gender identity national origin disability or any other characteristics protected by local law