Senior Specialist

Job Description Role : Senior Specialist - Social Media & Brand Marketing Strategy Experience Required : 5 to 10 Years Location : Mumbai Work from Office : Hybrid Job Summary: We are seeking a Senior Marketing Specialist Social Media & Brand Marketing Strategy who shares our passion for digital marketing, content creation, storytelling, and brand strategy. This role will be responsible for developing content strategies, executing daily social media activities, and enhancing Quantiphi's talent brand visibility across platforms. The ideal candidate should have prior experience in a similar social media role, with a strong interest in B2B tech, Generative AI, and ML. They must be able to effectively manage multiple channels, campaigns, posts, and assets simultaneously, ensuring a cohesive and engaging brand presence. A self-starter, this individual should thrive both independently and collaborativelybalancing deep strategic execution with the ability to inspire cross-functional teams to showcase Quantiphi's work across multiple business units. Key Responsibilities: Social Media Strategy & Execution: - Responsible for executing Quantiphi's social media strategy from concept to implementation across platforms like LinkedIn, YouTube, Instagram, Twitter, and others, as aligned with brand strategy and business needs. - Develop monthly/quarterly social media content calendars, ensuring a consistent posting cadence aligned with brand marketing and channel marketing strategies. - Execute day-to-day social media activities, including moderating and responding to comments, engaging with audiences, and optimizing post performance through best practices such as tagging, hashtag use, and multimedia content. - Monitor social media trends, leverage social listening techniques, and apply insights to optimize content strategies and audience engagement, ensuring a strong share of voice (SOV). - Optimize post copy and assets for platform-specific audiences using SEO, hashtags, imagery, and video content. Brand & Talent Marketing: - Assist in developing and optimizing Quantiphi's talent branding initiatives, collaborating with HR and Talent Acquisition teams to showcase company culture, values, and employee experiences. - Work closely with internal teams and channel partners to coordinate and develop engaging social content that highlights Quantiphi's innovations, thought leadership, and key industry partnerships. - Measure and analyze brand sentiment, competitor activities, and social media performance to enhance Quantiphi's market differentiation. Performance Tracking & Optimization: - Create and present monthly and quarterly social media performance reports, tracking KPIs such as engagement, reach, and follower growth. - Support the execution of digital marketing campaigns, including product launches, events, and industry announcements, ensuring alignment with engagement and visibility goals. - Monitor evolving social media trends, analyze competitor strategies, and recommend content optimizations to enhance brand impact. Key Requirements: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 6+ years of experience in a social media marketing role, preferably in B2B Tech, AI, ML, or Digital Engineering. - Strong knowledge of social media strategy, content marketing, and digital branding. - Great written and spoken communication with impeccable spelling and grammar - Experience in creating and/or co-creating content and copy for online mediums including blogs, infographics, online videos, competitions, events, and more. - Experience in talent branding, employer branding content, or employee advocacy programs. - Ability to manage multiple stakeholders and collaborate across departments. - Hands-on experience with social media management tools (e.g., Sprinklr, Hootsuite, HubSpot) and analytics tools. - Strong project management skills, with the ability to plan and execute campaigns efficiently. - Understanding of SEO, social media optimization (SMO), and audience targeting best practices. - Confidently provide strategic recommendations to enhance social media channel architecture, content, linking, and other elements to improve visibility and engagement. Why Join Quantiphi - Be part of an AI-first digital engineering company driving industry transformation. - Work in a dynamic, innovation-focused environment that values creativity and strategy. - Collaborate with cross-functional teams and industry leaders to execute high-impact social media and brand campaigns. - Opportunities for career growth in a rapidly expanding organization at the forefront of AI and digital transformation.