Brand Manager

Company Description Dr Reddy s Laboratories Ltd is a leading multinational pharmaceutical company based across global locations Each of our 24 000 plus employees comes to work every day for one collective purpose to accelerate access to affordable and innovative medicines because Good Health Can t Wait We started in 1984 with a modest investment 20 employees and a bold vision Today we have research and development centres manufacturing facilities or a commercial presence in 66 countries For nearly four decades we have stood for access affordability and innovation based on the bedrock of deep science progressive people practices and robust corporate governance As the pharmaceutical industry evolves and undergoes disruption we see an opportunity - to strengthen our core further the next steps and to build the future the new bets The Next and the New is how we aim to continue to be the partner of choice - purpose-driven future-ready and sustainable Our aim is to reach over 1 5 Bn patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy Sustainability for us means operating in a manner that respects people planet and purpose - helping us conserve precious resources serve our patients create value for stakeholders give back to society fulfil our potential and maintain our integrity and transparency Dr Reddy s maintains a work environment free from discrimination and is an equal opportunity employer We are committed to employ nurture all qualified diverse workforce without regard to race colour religion nationality sex age disability status genetics sexual orientation gender expression citizenship or any other characteristic or classification protected by applicable law s of the country we operate in We treasure every talent and recognize merit and diversity in our organization Job Summary We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders KOLs developing and executing new product launch plans conducting effective sales force training and implementing market research strategies for brand performance enhancement Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs Roles Responsibilities You will be responsible for generating new product ideas from Key Opinion Leaders KOL interactions prioritizing these ideas preparing business cases analyzing market and competitor data and handling creative aspects like branding The aim is to ensure the timely launch of products that address unmet market needs You will be responsible for marketing planning by preparing product launch materials coordinating launch meetings training the sales force and tracking initial product performance for the first 12 months to ensure effective product marketing You will be responsible for brand performance review by gathering market insights identifying key issues and implementing action plans to maintain optimal brand performance including conducting market research for brand positioning correction You will be responsible for interacting with Key Opinion Leader KOLs conducting fieldwork to gather insights updating KOLs on product value and collating product evidence and clinical reports to build strong relationships and drive growth You will be responsible for Supply Chain Management SCM by tracking product quantities and supply sharing new product plan quantities with the SCM team and promptly addressing product shortages or excess to ensure product availability in the market You will be responsible for meeting with Regional Sales Managers RSMs to collect feedback gather campaign feedback and develop region-specific strategies to incorporate regional needs into the product plan and improve performance Qualifications Educational Qualification Science Pharma Medical Graduate preferably with an MBA in Marketing Additional certifications in Brand Management or Digital Marketing are advantageous Minimum Work Experience 4-5 years of experience in Sales Marketing with a focus on New Product launches Brand Management Competitive benchmarking Communication skills Experience in the pharmaceutical industry is highly preferred Proven track record of successful product launches and brand growth Skills Attributes Technical Skills In-depth understanding of the pharmaceutical industry and its regulatory environment Ability to interpret market data and gain marketing insights from various resources Basic understanding of anatomy and physiology Proficiency in analyzing market trends competitor activities and customer needs within the generics market Strong problem-solving skills to address regulatory challenges market access issues and product-related obstacles Expertise in digital marketing strategies and social media management for brand promotion Proficiency in data analytics tools and marketing automation software Knowledge of project management methodologies Behavioural Skills Excellent communication and presentation skills both written and verbal Strong collaborator with the ability to work effectively in cross-functional teams Adept at building and leveraging relationships with key stakeholders including KOLs Adaptability and change management skills to thrive in a dynamic industry Creative thinking and innovative approach to brand management Strong analytical skills with the ability to translate data into actionable insights Leadership qualities with the capacity to mentor junior team members Time management and organisational skills to handle multiple projects simultaneously Customer-centric mindset with a focus on delivering value to end-users Additional Requirements Willingness to travel for market research KOL meetings and industry events Fluency in English knowledge of additional languages is a plus Proficiency in Microsoft Office suite and marketing-specific software Additional Information About the Department Global Generics India Global Generics India business journey began in 1986 In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market IPM as per IQVIA MAT November 2022 Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position IPM in the last four years We are a fast-growing organisation with double-digit growth and significant market share in domestic markets Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market Benefits Offered At Dr Reddy s we actively help to catalyse your career growth and professional development through personalised learning programs The benefits you will enjoy at Dr Reddy s are on par with the best industry standards They include among other things and other essential equipment joining relocation support family support Maternity Paternity benefits learning and development opportunities medical coverage for yourself and your family life coverage for yourself Our Work Culture Ask any employee at Dr Reddy s why they come to work every day and they ll say because Good Health Can t Wait This is our credo as well as the guiding principle behind all our actions We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and we re always attuned to the new and the next to empower people to stay fit And to do this we foster a culture of empathy and dynamism People are at the core of our journey over the last few decades They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic For more details please visit our career website at https careers drreddys com