▷ (3 Days Left) SEO+PPC

4 weeks ago

Jaipur India Marktine Technology Solutions Pvt Ltd Full time

Job Description

Key Responsibilities
Search Engine Optimization (SEO)
Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web
Vitals, site speed) and work with developers to implement fixes.
Perform in-depth keyword research to identify high-value opportunities for both on-
page and content strategies.
Optimize website structure, metadata, headers, internal linking, and landing pages
for search visibility and conversions.
Collaborate with content teams to create SEO-optimized blogs, case studies, and web
pages aligned with keyword strategies.
Build authority and backlinks through ethical outreach, partnerships, and PR.
Manage local SEO including Google My Business, citations, and reviews.
Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.
Pay-Per-Click Advertising (PPC)
Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and
Meta Ads.
Conduct keyword and audience research to build effective campaigns for lead
generation.
Write and test compelling ad copies; coordinate with designers for creatives
(banners, video ads, carousels).
Implement and optimize bidding strategies (Manual, Enhanced CPC, Target
CPA/ROAS).
Set up and manage remarketing campaigns and custom audience targeting.
Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven
adjustments.

Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM
integration.
Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications
Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,
Screaming Frog.
Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,
Meta Ads Manager.
Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker
dashboards.
Ability to analyze performance data and translate insights into actionable
recommendations.
Excellent written and verbal communication skills for ad copy, reporting, and
stakeholder alignment.

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