Senior Associate PPC

4 weeks ago

Noida India Cliffex Full time

Job Description Job Summary We are seeking a results-driven PPC Digital Marketing Specialist to manage and optimize our pay-per-click (PPC) advertising campaigns across various platforms. The ideal candidate will have a deep understanding of digital marketing strategies, a strong analytical mindset, and a passion for driving measurable results. Key Responsibilities - Campaign Management: - Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms. - Conduct keyword research and optimize campaigns for performance and ROI. - Performance Analysis: - Monitor, analyze, and report on campaign performance using tools like Google Analytics, AdWords, and other relevant platforms. - Provide insights and recommendations for continuous improvement. - Budget Management: - Plan and manage advertising budgets to ensure optimal allocation and ROI. - Track spend and ensure campaigns stay within budget. - A/B Testing & Optimization: - Execute A/B testing for ad creatives, landing pages, and strategies to improve campaign effectiveness. - Regularly refine targeting, bidding strategies, and ad placements. - Collaboration: - Work closely with content creators, designers, and the broader marketing team to align PPC strategies with overall marketing goals. - Coordinate with stakeholders to understand business objectives and target audience requirements. - Staying Updated: - Keep up-to-date with the latest trends, tools, and techniques in digital marketing and PPC advertising. Required Qualifications - Proven experience managing PPC campaigns across multiple platforms. - Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and Excel. - Strong analytical skills with the ability to interpret data and generate actionable insights. - Knowledge of SEO and how it integrates with PPC campaigns. - Excellent communication skills, both written and verbal. - Detail-oriented with strong organizational and multitasking skills. Preferred Qualifications - Certification in Google Ads, Bing Ads, or Facebook Blueprint. - Experience in e-commerce or lead-generation campaigns. - Familiarity with CRM tools and marketing automation platforms. Job Category: Senior Associate PPC Job Type: Full Time Job Location: Noida Education: Bachelor's Degree Experience: 1+ years Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume *Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *

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