Digital Marketing Executive

4 weeks ago


Chennai, Tamil Nadu, India SBS HR Full time
Job Description

Contact: +91 89259 28534 (What's app only)

Company Overview

SBS HR is a renowned provider of comprehensive payroll and HR services, supporting businesses worldwide in automating payroll systems to ensure compliance and employee satisfaction. We simplify HR strategies by automating conventional processes, offering services such as payroll outsourcing, talent acquisition, and labor compliance. As a trusted partner in human resources services, our aim is to enhance customer service and expand our offerings. Headquartered in Chennai, we are dedicated to delivering exceptional support at all organizational levels.

Job Overview

We are seeking a Junior Digital Marketing Executive to join our team in Chennai. This is a full-time position requiring a minimum of 1 year of relevant work experience. The successful candidate will leverage their expertise in SEO, LinkedIn Sales Navigator, and digital marketing to drive marketing initiatives and strategies. This role is critical in enhancing our digital presence and supporting business goals through innovative marketing solutions.

Qualifications and Skills

- Proficiency in SEO (Mandatory skill) with a strong ability to optimize websites and content to improve search engine rankings.
- Experience with LinkedIn Sales Navigator (Mandatory skill) to effectively engage with prospects and enhance lead generation activities.
- Solid understanding of digital marketing (Mandatory skill), including strategies for online branding and customer engagement.
- Ability to develop and execute email marketing campaigns to nurture leads and enhance customer engagement.
- Experience in managing Google Ads to increase company visibility and achieve specific marketing goals.
- Strong content development skills with the ability to create compelling marketing content across various platforms.
- Experience in B2B marketing, understanding the nuances of business-to-business communications and strategies.
- Strong analytical skills to measure the effectiveness of marketing campaigns and make data-driven decisions.

Roles and Responsibilities

- Develop and execute digital marketing strategies to enhance brand recognition and customer engagement.
- Optimize website and content for improved SEO performance and increased organic traffic.
- Utilize LinkedIn Sales Navigator to build and manage a pipeline of potential leads.
- Plan and oversee the execution of email marketing campaigns to improve lead nurturing and retention.
- Manage and optimize Google Ads campaigns to achieve targeted KPIs and expand reach.
- Create, update, and manage marketing content to maintain consistent brand messaging across all channels.
- Collaborate with internal teams to align marketing strategies with business objectives.
- Analyze marketing performance metrics to refine strategies and report findings to management.

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