Global Digital Account Manager
4 weeks ago
Life-changing careers - Check out this open position at Novo Nordisk
Does your motivation come from challenges and working in a dynamic environmentDo you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essentialDo you have a can-do attitude with continuous improvement as one of your career objectivesThen we might have the right position for you
Apply now and join a growing team, working in an international environment
The Digital account Manager can be work as an extended arm of the Customer Engagement and Digital Media Hub team you will act as an expert within paid, owned and earned digital media strategy and activation to deliver best in class recommendations, insights and performance that will drive business impact for our affiliates
To co-develop targets and KPIs that reflects business goals for our brands and commercial teams in global and affiliates to establish the success criteria of the campaigns and measure impact across the organization
This role will work closely with key colleagues in the Customer Engagement Team, DM HUB, local media plan owners
Additionally, this role will be collaborating with external partners and vendors across HQ, regions and affiliates
Be the go-to expert for consulting as well as creating and implementing digital strategies
Be hands-on person for media planning across channels ensuring optimal orchestration and performance
Build recommendation that supports brand and business objectives, and campaigns setup across global commercial teams and local affiliates
Project manage new initiatives in Digital Media Hub including new tech platforms, process improvement, branding of services etc
Be a subject matter expert within at least one of the following channels Google, social media or 3rd Party Media and Collect and analyse data, identify trends and insights to achieve maximum ROI
Understand multi- and omnichannel approach to earned, owned and paid media and provide a holistic view on performance based on the insights and Monitor website performance and track user engagements across platforms
Master s degree or above in relevant area
Has + 6 years of relevant work experience
Proven work and hands-on experience as a Digital Account Manager or Digital Strategist
Profound experience in translating business objective to digital strategies
Candidate must be an expert within their field and have their digital tool box in order in particular within Paid Media
Hands on experience and master user of either Google, Social Media or 3rd Party Media
Great stakeholder management skills
Strong understanding of other Paid media channels and web traffic drivers
Strong data understanding and interest
Ability to analyze data and provide evidence-based recommendations
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
The Commercial, Global Business Services (GBS) unit is responsible for driving deliverables for multiple Corporate Vice President (CVP) areas within Commercial & Corporate Affairs, including Insulin, GLP-1 and Obesity Marketing, Market Access, Customer Engagement, Commercial Planning and Commercial Operations
The Commercial, GBS unit also supports BioPharma global marketing for Haemophilia and growth disorders
- In Global Customer Engagement we are passionate about driving quality engagement with internal and external customers across digital and hybrid channels
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