Digital Marketing Manager

4 weeks ago

Bengaluru, Karnataka, India Vidyashilp University Full time
We are looking for an experienced and strategic Digital Marketing Manager with 6–8 years of experience preferably (but not limited to) in the education or EdTech sector. The ideal candidate will lead the development and execution of data-driven digital marketing initiatives aimed at increasing student acquisition, brand visibility, and engagement across digital platforms.

You'll work closely with cross-functional teams, including admissions, academic programs, content, and product, to execute full-funnel digital campaigns.

Key Responsibilities:

1. Develop & Execute Digital Strategy

- Design and lead the overall digital marketing strategy aligned with business and enrollment goals.
- Plan and execute multi-channel campaigns across paid, owned, and earned media.
- Define KPIs, track campaign performance, and continuously improve digital ROI through testing and analytics.

2. SEO & Content Marketing

- Oversee SEO strategies including technical SEO, backlinking, and keyword optimization for high-impact educational content.
- Collaborate with content teams to create blog articles, course pages, and academic content that drives organic traffic and supports lead generation.
- Monitor search engine performance and regularly audit and update content.

3. Paid Marketing

- Manage and optimize paid campaigns across Google Search & Display, Meta, LinkedIn, and relevant education marketplaces.
- Lead campaign setup, targeting, budget management, A/B testing, and performance tracking.
- Analyze CPL, CPA, and ROI metrics and take data-backed decisions to improve campaign efficiency.

4. CRM Strategy

- Own the CRM marketing funnel — from lead capture and segmentation to drip campaigns and post-enrollment engagement.
- Work with marketing automation tools (HubSpot, Zoho, Salesforce, etc.) to deploy personalized email, SMS, and WhatsApp campaigns.
- Use behavior-based segmentation and lifecycle marketing to improve lead nurturing and student retention.

5. Social Media Marketing

- Lead the brand's presence and engagement strategy across social media platforms (Instagram, LinkedIn, Facebook, YouTube).
- Plan content calendars, guide visual and content production, and manage influencer/partner collaborations where needed.
- Track engagement, sentiment, and follower growth; adjust strategy based on performance data.

Qualifications & Requirements:

- Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
- 6–8 years of progressive experience in digital marketing, preferably with at least 2–3 years in the education or EdTech sector, Ecommerce .
- Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), SEO tools (e.g., SEMrush, Ahrefs), and CRM systems.
- Exceptional analytical skills, with the ability to convert insights into actionable strategy.
- Excellent project management, stakeholder communication, and cross-functional collaboration abilities.

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