Graphics Designer

7 days ago

Varanasi, India Sadhna.co Full time

1. Create High-CTR Performance Creatives - Design Meta/Google/Amazon ad creatives focused on CTR & conversion - Build multiple variations: hooks, sticker-style elements, bold typography, comparison layouts - Design for different goals: acquisition, retargeting, awareness, UGC frames, and offer creatives 2. Adobe Suite Expertise Strong skills in: - Adobe Photoshop (primary) - Adobe Illustrator (icons, vectors, infographics) - Adobe Lightroom (product clean-up & enhancement) Bonus skills: - Figma (landing sections, UI/UX tweaks) - After Effects (motion graphics for animated ads) 3. Fast Execution + High Output - Ability to create 8–20 variations daily depending on complexity - Revisions should be fast, clean, and structured - Work under tight deadlines with consistent quality - Maintain organized PSD files, layers, component libraries 4. Creative Problem-Solving - Turn average product shots into premium high-quality visuals - Add shadows, highlights, mockups, compositions, and retouching - Create premium luxury visuals for Sadhna + bold aesthetic visuals for Smart Gym Science - Convert founder’s ideas quickly into polished ad creatives 5. Ad Psychology + Marketing Understanding - Know what attracts clicks (colors, contrasts, fonts, layout) - Understanding of target audiences (Indian TG) - Ability to design for scroll-stopping first 1 second - Translate marketing angles into visual storylines 6. Collaborative Workflow - Work daily with performance marketing team - Take structured feedback & produce quick turnaround versions - Maintain creative logs, asset libraries, and versioning Skills Required - Mastery of Photoshop & Illustrator - Strong understanding of typography, color theory, layout, contrast - Ability to create bold Indian-first ad styles - Fast retouching + product enhancement skills - Experience with D2C ad creatives preferred Performance Expectations - 50–100 creatives/week depending on tasks - First draft delivery within 6–12 hours - Revisions within 2–4 hours - Maintain 90%+ accuracy to brand style - Produce creatives that consistently improve CTR, CPC, ROAS Who You Are - Fast thinker, fast executor - Has strong visual communication sense - Obsessed with improving ad performance - Understands trends in reels/thumbnails/ads - Can work independently & handle feedback maturely

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