Digital Marketing Specialist

1 week ago


Mumbai, Maharashtra, India VIBGYOR Group of Schools Full time
About Us::

Established in 2004, we are a chain of schools offering national and international curriculums across 39 schools pan India. With our well-researched curriculum, modern teaching methodologies and wide range of extra-curricular activities and facilities we constantly strive to enthuse our students with fascinating learning experiences every single day.

Job Location:: Malad-Mumbai

Job Role:: A Digital Marketing Specialist plays a crucial role in enhancing a company's online presence and driving its marketing efforts. Here are some key responsibilities and duties typically associated with this role:

Key Responsibilities:

- Create comprehensive digital marketing strategies using various channels such as websites, email marketing, social media, and online advertising
- Content Creation and Management: Develop and publish engaging content for digital platforms, including blogs, social media posts, and email campaigns.
- SEO and SEM: Optimize website content and manage search engine marketing (SEM) campaigns to improve search engine rankings and drive traffic.
- Data Analysis: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and report on their effectiveness.
- Social Media Management: Manage social media accounts, engage with followers, and run social media advertising campaigns
- Email Marketing: Design and implement email marketing campaigns to nurture leads and retain customers.
- Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences.
- Collaboration: Work with designers, content creators, and other marketing professionals to ensure cohesive and effective campaigns.

Skills and Qualifications:

Proficiency in Digital Tools: Familiarity with SEO, SEM, Google Analytics, and social media platforms.

Analytical Skills: Ability to analyze data and derive actionable insights.

Creativity: Strong creative skills for content creation and campaign development.

Communication: Excellent written and verbal communication skills.

Project Management: Ability to manage multiple projects and meet deadlines.

Education and Experience:

Degree in Marketing, Communications, or a related field is often required.

Experience in digital marketing or a related role is highly valued.

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