Manager - App Merchandising - Fmcg (8-12 Yrs) Bangalore (marketing/pr/advertising)
4 days ago
Manager - App Merchandising Content Marketing B2C FMCG Role Responsibilities Plan and Execute - Think Discuss Plan Marketing Strategy Traffic Driving New Customer Recruitment Customer Engagement Retention increasing wallet share with business teams- Complete Ownership of End-to-End Campaign Performance Analysis Reporting and Driving improvements- Create and own merchandising strategy - using briefs from business teams planning of assets to deployment using a team of executives - Create and execute weekly monthly and quarterly plans- Translate the above plans into detailed and actionable activity charts with clearly defined owners and checkpoints- Timely follow-up with all stakeholders to ensure on-time high-quality delivery Merch Team Business Team Design Team - Own quality of on-app assets 100 adherence to the highest standards of on-app assets 100 Customer 1st mindset- New Assets Be on the lookout for newer asset types that we can have on the app- Festive Stores Plan a quarter of special festive stores- Category Melas Plan a month category special stores- Corrective Actions If assets aren t performing to the levels needed - please take corrective action immediately and change assets SKUs pricing etcTrack and report - Track campaign performance daily and work to improve ROI with every single campaign- Across all channels On App Assets - banners etc PN SMS Whatsapp Pamphlets Lucky Contest Jumbo coins Quiz Credit Surveys Etc - Create Dashboards With the help of the data science team make dashboards that would help to surface the performance of merch activitiesTeam Lead Ensure work is done through a team of 4-6 TL execs Fix - Look for ways we can improve tech in relation to the usage of merch ingestion software to make the system faster more intuitive and less human-dependentIdeal Candidate - First Principles Problem solver- Self-driven Ability to work independently with limited support in a fast-paced high-growth environment- Committed and High Intent Hunger to work deliver and grow in a rapidly growing organization- Experimentative mindset Ideate try measure learn document and help improve ways of working- Has worked in e-commerce esp in-app merch teams- Good collaboration skills - great at communication and negotiation - Ability to influence a variety -of stakeholders without relying on positional authority- Willingness to get your hands dirty Learn from customers and on-ground teams about their business and challenges- Strong analytical skills with advanced proficiency in Excel- Ability to drive insights from data- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry ref updazz com
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