Senior Associate

4 weeks ago

Indore Madhya Pradesh, India Ignatiuz Full time

We are looking for a passionate and driven Digital Marketing Associate to take ownership of our digital marketing efforts This role is ideal for someone who thrives in a dynamic environment and can independently lead campaigns content and growth initiatives You will play a critical role in driving brand visibility generating leads and supporting our sales team with powerful marketing collateral Key Responsibilities Digital Campaign Management Plan execute and optimize digital campaigns across platforms like Google Ads LinkedIn Meta Facebook Instagram etc Manage campaign budgets A B testing landing page performance and lead quality Monitor KPIs such as CTR CPL conversion rates and ROI Content Social Media Marketing Own and manage the company s LinkedIn page and other social platforms Create and schedule regular engaging posts industry trends thought leadership customer success team culture etc Coordinate blog strategy ideation writing editing publishing SEO optimization and promotion Sales Marketing Collateral Collaborate with sales team to prepare impactful pitch decks case studies one-pagers email templates and product service brochures Tailor content to various customer segments and verticals Website SEO Collaborate with design and development teams to keep website content updated and conversion optimised Perform keyword research on-page and off-page SEO and track SERP performance using tools like Google Analytics Search Console and SEMrush Ahrefs Email Marketing CRM Plan and run email sequences for lead nurturing and product service awareness Support CRM hygiene campaign segmentation and performance reporting Performance Analytics Reporting Track and report marketing performance metrics weekly and monthly Provide actionable insights to improve future campaigns and ROI Requirements Education Experience Bachelor s degree in Marketing Communications Business or a related field 2-5 years of relevant experience in digital marketing preferably in a B2B environment Technical Skills Proven experience with Paid digital campaigns Google Ads LinkedIn Ads Meta Facebook Ads Social media platforms especially LinkedIn Email marketing tools like Mailchimp HubSpot or similar SEO tools Google Search Console SEMrush Ahrefs Web CMS tools WordPress Wix Web flow Basic design tools Canva Figma

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