
Branch Success Coach
6 days ago
Branch Success Coach (BSC)
Department: Agency
Location: Central Office Mumbai (Work-from-Office)
Reports To: BSC Lead
Type: Full-time | Fixed Daytime Working Hours
Role Overview
The Business Success Coach (BSC) will coach and enable newly recruited Branch Managers (BMs) throughout
their critical onboarding and early performance period (first 180 days). The BSC will work with 5-10 BMs on an
ongoing basis. He/ She will as a dedicated single point of contact for each new BMdriving performance, and
instilling a culture of accountability, activity focus, and execution discipline. The role requires balancing hands-on
enablement with rigorous governance to ensure each BM achieves targeted recruitment, activation, and sales
milestones.
Key Skills & Competencies
Proven track record in life insurance sales, branch management, or sales training
Strong coaching and mentoring skillsable to influence outcomes virtually and on-ground
Ability to translate data insights into actionable execution plans
Excellent communication, interpersonal, and stakeholder management skills
High accountability mindset with a balance of empathy and performance push
Comfortable with digital tools, dashboards, and virtual collaboration platforms
Key Responsibilities
A. BM Enablement Support
Coach on conducting impactful BOPs, customer meets, and community outreach activities
Provide best-practice playbooks for recruitment, activation, and retention of field force
Support BMs in executing branch-level marketing initiatives (health camps, advisor meets, etc.).
B. Capability Building
Guide BMs on building their ARDM, EIM, and CDA pipelines and improving activation
Ensure timely completion of all BM onboarding modules and branch induction milestones
Deliver micro-coaching sessions on recruitment logic, advisor engagement, and product pitching.
Facilitate role-play simulations for objection handling and high-stakes customer/ advisor meetings
C. Performance Tracking & Governance
Conduct structured daily virtual connects with each new BM as per defined sales and recruitment
outputs
Track BM input and output metrics on recruitment and sales funnel
Flag performance red zones early and coordinate interventions with RM/ZM.
Maintain detailed logs, observations, and weekly progress summaries
KPIs:
Sales and Recruitment activation of new BM
Branch Performance on input and output parameters
Recruitment and activation from network prospects of new BM
Branch Funnel Hygiene on business and recruitment
Experience
8+ years of experience in life insurance branch management, sales leadership, or training
Prior role as Branch Manager, Agency Manager, or Sales Trainer preferred
Graduate (minimum); certifications in insurance or sales training are an advantage.
Fluent in Hindi and English (regional language skills required as per region)
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