Program Communication Lead – Sustainable Cities 15h Left

Job Description

Program Communication Lead Urban Development

Who we are and what we do

WRI India, an independent charity legally registered as the India Resources Trust, provides objective information and practical proposals to foster environmentally sound and socially equitable development. WRI Indias mission is to move human society to live in ways that protect Earths environment and its capacity to provide for the needs and aspirations of current and future generations. Through research, analysis, and recommendations, WRI India puts ideas into action to build transformative solutions to protect the earth, promote livelihoods, and enhance human well-being.

We are inspired by and associated with World Resources Institute (WRI), a global research organization. Currently over 150 researchers are working with WRI India in our offices at Delhi, Mumbai and Bengaluru.

Program Overview For Sustainable Cities And Transport

At WRI India Ross Center we focus on10 integrated solutionsto urban challenges. Through applied research, tools, hands-on advice, and by tapping our network of global experts, we accelerate transformative urban initiatives that have the power to change Indian cities into thriving, equitable and low-carbon places that are good for people and the planet.

Working at WRI India Ross Center offers you the unique opportunity to learn and grow as you collaborate with a diverse set of change agents across Delhi, Bangalore and Mumbai. As Indias biggest urban focused think and do tank, we seek thoughtful, enterprise-minded and sensitive individuals who can help us support this transformation and make a positive difference to citizens everyday lives.

About your role:

You will work with WRI India Sustainable Cities team and will report to the Director, WRI India Ross Center. You will be a key member of the India office, working closely with core communication staff in India and the central communication team and WRI Ross Center communications team in Washington, DC, to work on various communications activities at WRI India Cities including editorial responsibilities and managing the online content and offline communication activities for the sustainable cities program.

You will be responsible for developing and implementing editorial and online communications strategies in close coordination with WRI Indias sustainable cities program. You will contribute to maintaining content for WRI India Cities web and digital assets, telling the story of WRI India Cities across a variety of digital media including web properties, social media assets working with program staff to create and edit content for blogs, op-eds, brand and hard copy collaterals. You will also coordinate with the various communications associate within the WRI India Ross Center initiatives and provide them guidance and leadership

You will also be a part of the WRI India core communications team and will also manage the WRI India websites digital refresh project for the Institute as a part of digital mandate. You will make sure that online and print assets are maintained in a consistent quality and branding with WRI and WRI Ross Centers global identity.

How your day will unfold:

Leading and coordination

- Communications Lead for WRI India Cities will coordinate with the communications associates and initiative leaders within the team and provide overall leadership to the communications requirements of the team.
- Lead the process of key messages development and strategically weaving them in the narrative and develop case studies for the team.
- She/he will communicate with core communications team and work as the single-point contact.

Editorial Management

- Work closely with WRI India communications team and Cities Director and staff to develop and execute consistent and coordinated editorial and online communications strategy to disseminate research and scale up the online engagement for WRI India Cities.
- Support and make sure blogs and op-eds are written in an accessible and lucid language.
- Perform quality control checks on all new and revised content. Check for length, language, flow, spelling and grammar.
- Ensuring that all WRI India Cities content disbursed to the media is precise, factual, and legally sound. Also, ensuring that our branding and style guides are adhered to in all outreach materials.
- Ideate with the teams for communications derivatives.
- Support the team in ongoing projects, research, content generation, reports, proposals, etc.
- Develop content for press releases, brochures and social media content
- Create communication collaterals to facilitate the execution of offline and online events.
- Create and manage a project-specific calendar and ensure timely dissemination of all communication materials as per program schedule.
- Mapping media to specific work and pitching relevant stories in collaboration with the WRI India Core Comms media lead.

Website Content Management and Social Media

- Aim to increase the quality of content as well as traffic to each of our web properties, and regularly check and update management on site metrics.
- Contribute to web projects such as site launches, site redesigns, site retirements, user experience improvements, content planning and migration, map and interactive content development, etc.
- Manage social media accounts especially including Twitter and Facebook, aim to integrate and grow traffic to these accounts and regularly check and update management on site metrics.
- Track media and scholarly citations.
- Support the researchers/writers in developing appropriate comms products and ensure pertinent dissemination and coverage.
- Maintain online content for WRI India Cities web assets.
- Work closely with WRI India communications staff to cross-promote content, templates and design.
- Test links and tag content appropriately to support online searches.
- Ensure that naming conventions are respected for marketing URLs, file names, page titles, headers, link text and call-to-actions.
- Source and prepare photos for the web and ensure that they are properly captioned and credited.
- Submit technical support tickets to our Support vendor team, prioritize and review list weekly, track issues from inception to closure and communicate outcomes back to users.

Online Communications

- Collaborate with the designers to develop infographics and digital content and promote via social media.
- Engage in program related outreach activities with various stakeholder groups through strong interpersonal skills.
- Communicating and coordinating with partners and other stakeholders and liaising with relevant organizations/ platforms/ initiatives to further project goals.
- Coordinating with local vendors for executing events in different cities as per project requirements.

Other

- Have an understanding of graphical representation and design
- Help maintain WRI India Cities digital contact database and send out email blasts.

Qualifications and Requirements we seek:

- Masters degree in fields such as communications, marketing, business, social or environmental studies, or English language or literature.
- Minimum 10-12 years of full-time experience working with the following:
- Online content management systems, particularly open-source platforms such as Drupal or WordPress and
- Web content management on a large, public-facing website.
- Project management experience developing websites using outside developers.
- Familiarity with web design principles
- Familiarity with web development workflow
- Demonstrated understanding of SEO strategy, and the ability to brainstorm creative growth strategies for digital and social media outreach, as well as an understanding of other web best practices and standards.
- Proven ability to work effectively in a fast-paced office environment, both independently and as part of a team.
- Ability to build and maintain productive relationships with a diverse group of internal and external clients.
- Demonstrated excellent writing and editing ability to communicate complex ideas in well-organized, everyday language. (Expect to be tested for basic web writing and editing, such as writing a header, a one-paragraph abstract for a document or a teaser paragraph for a story.)
- Experience with communications planning, publications development, marketing, social media, and other specialized communications skills.
- Ability to simplify complex ideas, including ideating on visualizations for easy interpretation of the data for different audiences.
- Enthusiasm, flexibility, technical curiosity, and willingness to learn.
- Ability to speak as well and read and write in a regional language- preferably Kannada/Marathi
- Basic familiarity with design software (Photoshop, InDesign, Canva or other AV/ animation software) is an added benefit
- Previous experience in a similar editorial and digital marketing role is preferable
- Excellent organizational skills, attention to details, ability to manage multiple tasks across different teams, and take initiative.
- Excellent writing skills in English.
- Ability to build and maintain productive relationships with staff in other countries/time zones.
- Ability to manage long-term projects and juggle multiple projects at the same time.

Salary and Benefits: 25,00,000 to 34,00,000 INR CTC Per Annum

Salary shall be commensurate with experience and skills. WRI offers a generous and comprehensive benefits package.

Duration: 1 year as term hire (extendable based on performance and project requirements)

Location: Mumbai, Delhi, Bangalore India

Start date: As soon as possible

List of Documents to be attached:

- Cover Letter
- Resume

Only shortlisted applicants will be contacted for interview purpose.

Diversity, Equity, and Inclusion (DEI) @WRI India

WRI India values and promotes diversity, equity and inclusion across all areas of our work and workforce. Integrating these values into our actions fosters a progressive and collaborative culture and can also enhance our impact. It is our responsibility to create a welcoming working environment for people of diverse cultures, backgrounds and experience to learn together. We are responsible for fostering a safe and inclusive workplace where questions, concerns and information about diversity, equity and inclusion are part of our ongoing dialogue and development.

Learn more about WRI Indias commitment to Diversity, Equity, and Inclusion (DEI). Click Here

People-centric to the core:

We keep our people at the centre of everything we do - from a welcoming work environment to benefits and a culture that encourages staff to stay healthy, happy, engaged, and growing.

Some of the non-monetary benefits that our staff get:

Health benefits: We cover health insurance for you and your loved ones for up to INR 8 lakhs

Term Insurance: Our term insurance policy covers life coverage of 50 lakhs per staff member

Employee Assistance program: Promoting mental well-being and supporting staff in achieving a satisfying work-life balance

Health & Nutrition: Personalized diet recommendation from a certified dietitian based on the physical health condition and lifestyle

Flexible work schedule: Alternative work arrangements for all who are eligible by nature of their job

Learning culture: Workshops and trainings to empower staff, encourage new learning opportunities

Rest and Recharge weeks: We encourage staff to take time off to rest, rejuvenate, upskill, and pursue their interests.

Our leave policy: Avail personal time off at 36 per year, along with public holidays, maternity, paternity, and adoption leaves.

Click here to know more about our benefits Careers | WRI INDIA (wri-india.org)

Equal employment @WRI India

We believe in equal employment, it is our policy to recruit, and provide opportunities for advancement in all job classifications without regard to caste, religion, sex, age, marital status, sexual orientation, parental status, or disability.

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