[Apply Now] Product Marketing Manager
4 weeks ago
Job Description Key Responsibilities - Product Adoption - Develop and execute product adoption strategies, including onboarding flows and feature discovery campaigns. - Identify user personas and map their adoption journeys to uncover aha moments. - Collaborate with product teams to refine features based on user feedback. - Design and implement Go-To-Market (GTM) strategies for new features or products. - User-Centric Documentation - Create detailed onboarding guides, API documentation, and troubleshooting manuals. - Ensure documentation aligns with user needs and technical accuracy. - Develop content that simplifies complex technical concepts for non-expert users. - Update documentation based on feedback from users and support teams. - Product Copywriting - Craft persuasive copy for product, onboarding journey, in-app notifications and product tours. - Write targeted content that highlights key features and benefits for different user personas. - A/B test messaging to optimize conversion rates during the adoption journey. - Data-Driven Decision Making - Analyze key metrics such as activation rates, retention rates, and time-to-value (TTV) to optimize strategies. - Use analytics tools like Mixpanel, among others to track user behavior and engagement. - Cross-Functional Collaboration - Work closely product teams to align efforts toward increasing adoption rates. - Foster a culture of collaboration to ensure cohesive messaging and execution.
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Product Marketing Manager
5 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
4 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
3 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
4 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
5 days ago
Hyderabad, India Capital Now Full timeAbout the Company Capital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product marketing manager
4 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
3 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product marketing manager
3 days ago
Hyderabad, India Capital Now Full timeAbout the CompanyCapital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
4 days ago
Hyderabad, India Capital Now Full timeAbout the Company Capital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
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Product Marketing Manager
3 days ago
Hyderabad, India Capital Now Full timeAbout the Company Capital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story,...
