Junior Media Buyer

1 week ago

India Activate Talent Full time

About the Role We re looking for a Junior Paid Media Buyer with 3 years of experience running performance marketing campaigns on Meta TikTok and other paid social platforms You re someone who s comfortable inside Ads Manager eager to learn and hungry to scale This role is ideal for someone who s passionate about direct-to-consumer DTC marketing has strong foundational skills in paid media and wants to deepen their knowledge of creative strategy attribution and full-funnel growth What You ll Be Doing Paid Social Execution Support - Assist in the day-to-day management of campaigns across Meta TikTok and emerging platforms - Launch monitor and optimize ads based on performance targets ROAS CPA CAC etc - Help structure campaigns for testing different creative audiences and funnel stages - Report on campaign results and highlight trends or anomalies to senior team members Data Reporting - Pull data from platforms like Meta Ads Manager TikTok Ads and attribution tools like Triple Whale - Support the creation of reports and dashboards for internal updates - Analyze basic campaign metrics CTR CVR ROAS and assist with identifying optimization opportunities Creative Collaboration - Work closely with the creative team to suggest ad angles hooks and formats based on what s performing - Help organize creative assets and provide feedback loops between media and design - Assist in tracking creative fatigue and suggesting refreshes Learning Strategy Development - Support senior buyers in building media plans - Participate in brainstorming sessions on strategy planning and creative direction - Stay up to date on platform changes trends and best practices Requirements - 3 years of experience in paid social media buying for DTC brands - Experience running campaigns on Meta Facebook Instagram and or TikTok - Familiarity with ad metrics CTR ROAS CPA etc and campaign structure best practices - Comfortable navigating Ads Manager Google Sheets and basic reporting dashboards - Communicates clearly and collaborates well with cross-functional teams creative analytics CRO - Excited about growing in a fast-paced remote-first performance marketing environment Why This Role is Different - Mentorship from senior buyers - Exposure to multiple paid platforms and tools Triple Whale Northbeam Haus etc - Collaborative culture where media creative and CRO work together not in silos - Hands-on experience in real high-stakes performance environments

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