Media Buyer

Job Description Job Title: Media Buyer (Performance Marketing) 12 Years Experience Location: Mumbai Company: Schbang About Schbang Schbang is a creative, technology, and media solutions agency partnering with leading Indian and global brands to deliver measurable business impact. With integrated expertise across digital media, content, technology, data, and strategy, Schbang drives performance at scale through innovation, operational rigor, and deep digital capability. Role Overview Schbang is seeking a results-driven Media Buyer with 12 years of hands-on experience in digital paid media buying. The ideal candidate must have experience working at top network agencies or leading performance media agencies, with proven exposure to managing paid media budgets of 50 lakhs and above. The role is focused on execution, optimization, scaling, and performance delivery across Google, Meta, LinkedIn, YouTube, Amazon, and Flipkart Ads. This is a strictly performance-focused buying roleno media planning responsibilities. Key Responsibilities Media Buying & Execution - Execute high-performance paid media campaigns across: - Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Amazon Ads, Flipkart Ads. - Manage 50 lakhs+ monthly budgets with strong control on pacing, delivery, and efficiency. - Ensure accurate setup of campaigns, tracking, audiences, pixels, and conversions. - Maintain platform best practices, campaign hygiene, and error-free execution. Performance Optimization - Optimize campaigns daily to improve ROAS, reduce cost metrics, and enhance conversion efficiency. - Apply advanced bidding strategies, audience refinement, and funnel optimizations. - Conduct structured A/B experiments (creatives, targeting, landing pages, placements, etc.). - Troubleshoot performance drops, identify root causes, and implement corrective actions. Analytics, Insights & Reporting - Track and analyze performance via platform dashboards and Google Analytics/GA4. - Prepare periodic performance reports with insights and recommendations. - Maintain high accuracy across tagging, attribution, and performance measurement. Cross-functional Collaboration - Partner with internal teams (creative, strategy, account management) to ensure campaigns align with brand objectives. - Share data-backed feedback to improve creative output and landing page performance. Required Qualifications & Skills Experience & Agency Background - 12 years of mandatory experience in performance media buying. - Must have worked at top network agencies or leading media-performance agencies - (e.g., Madison, Omnicom, GroupM, Publicis, Dentsu, Havas, WPP, or equivalent). - Prior experience handling 50 lakhs+ budgets across platforms. Technical Expertise - Proficiency in: - Google Ads (Search, Display, YouTube, Performance Max) - Meta Ads Manager - LinkedIn Campaign Manager - Amazon & Flipkart Ads - GA4, Looker Studio, and standard analytics frameworks - Strong command of bidding strategies, conversion optimization, remarketing, and attribution. Soft Skills - Strong analytical thinking with high attention to detail. - Clear communication and report-building skills. - Ability to manage multiple campaigns under tight timelines. - High ownership and accountability for performance outcomes. Why Work at Schbang - Work on large-scale, high-impact performance campaigns. - Exposure to integrated digital teams and cross-functional learning. - Fast-paced environment with clear growth paths and performance-led culture. - Opportunity to scale performance across major digital platforms at national and global levels.