Data Strategy Director

Overview: We have an exciting role of Data Strategy Director to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies. About US We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together About the Agency TBWA is a highly-accoladed global creative agency, known for business-changing, culturechallenging and award-winning ideas for brands. We’re particularly famous for introducing the concept of Disruption® to the market, later on trademarked, which remains at the heart of everything we do. Within that, the Disruption Accelerator is TBWA’s global centre of excellence for data. Based out of Singapore but servicing more than 30 offices worldwide, the Accelerator helps agency teams get to sharper, more disruptive ideas – by bringing rigour to strategy and creativity through deep investigation of data and cultural signals. Over the last 7 years, this “data Illuminati” has grown into one of the most critical engines powering TBWA’s strategic and creative output. And we’re now looking for someone to lead its Fast Intelligence & Data Analysis (FIDA) function. Responsibilities: Whilst this isn’t a technical role (you won’t be coding or running regressions yourself), the ideal candidate will be fluent across data tools and sources, with the curiosity and drive to always get to an answer. This is not a back-office operations role, but a strategic position designed to power our markets with data — helping us win pitches and retain clients. - Strong grounding in data tools and sources (e.g. GWI, YouGov, Statista, financial and category reports) - Able to problem-solve when data isn’t obvious available — investigate open-source and - 3rd-party options creatively, and turning them into disruptive insights that are easy to digest and meaningful. - Quick-thinking and commercially aware; thrives in fast-paced environments with the initiative to act without waiting for instruction. - Understands global nuances and applies them in the work across markets - Confident partnering with strategists to sharpen briefs and spot opportunities for bigger ideas. - Proven ability to lead and upskill a team — sharpening outputs, refining processes, raising the bar. - Prolific in Excel and picks up tools quickly Qualifications: We are looking for someone who is confident within a data environment and comfortable with not knowing everything but ALWAYS pushing to find out the answer On a practical level, the ideal candidate will have - 8+ years in data planning/strategy/analytics roles. - Proven leadership of a data team, ideally in a client-facing or agency environment. - Experience across multiple disciplines (CRM, analytics, loyalty, advertising, media) and an ability to see how they co-depend on one another - Experience across different sectors (e.g. FMCG, travel, financial services, retail, automotive, ecommerce) - Experience working with team of analysts/data strategists - Experience in owning and delivering data projects end-to-end.