Campaign Manager – Paid Media

About Joveo: As the global leader in AI-powered, high-performance recruitment marketing, Joveo is transforming talent attraction and recruitment media buying for the world's largest employers, staffing firms, RPOs, and media agencies. The Joveo platform enables businesses to attract, source, engage, and hire the best candidates on time and within budget. Backed by marquee investors like Nexus Ventures Partners, Joveo has been featured in Inc. Magazine's List of America's Fastest-Growing Private Companies for three years in a row. Powering millions of jobs every day, Joveo's data-driven recruitment marketing platform uses advanced data science and machine learning to dynamically manage and optimize talent sourcing and applications across all online channels while providing real-time insights at every step of the job seeker journey, from click to hire. For more information about Joveo's award-winning platform, visit www.joveo.com Role Overview: We are looking for a sharp, consistent, and analytical Campaign Manager to own Joveo's paid media execution end-to-end. This is a hands-on role focused on researching, ideating, executing, and optimizing campaigns across LinkedIn Ads and Google Search & Display. As new opportunities emerge, you will also help Joveo test and adopt upcoming channels like Reddit and ChatGPT-based ad placements. You will manage the entire paid media budget, ensuring efficient allocation, rigorous experimentation, and ROI-driven decision-making. Also, deliver deep insights across the funnel—from impressions all the way to opportunities and pipeline. Key Responsibilities: -Campaign Strategy & Planning - Research audiences, competitive landscape, and channel opportunities across LinkedIn and Google. - Ideate campaign concepts, audience structures, messaging angles, and test plans. - Build campaign calendars aligned to pipeline, product themes, and quarterly GTM priorities. -Execution & Optimization - Set up and launch campaigns across LinkedIn Ads and Google Search & Display. - Drive full-funnel optimization: CTR, CPC, Cost/MQL, Cost/Opp, pipeline contribution, and ROI. - Create structured A/B tests across creatives, messaging, bids, and audiences. - Monitor pacing, spend allocation, and lead quality; optimize continuously. - Maintain tracking quality, UTMs, and alignment with HubSpot/Salesforce (with RevOps support). -Reporting & Insights - Own end-to-end reporting across channels: impressions → clicks → leads → MQLs → opportunities → pipeline → revenue. - Build dashboards and recurring reports to analyze channel and campaign performance. - Generate deep insights on: - Impression-to-opportunity conversion impact - Channel-level contribution to pipeline and SQLs - Creative and audience performance - ROI, and attribution trends - Present weekly/monthly performance reviews to Demand Gen leadership. - Translate performance data into clear recommendations and next steps. -Budget Management - Own the full paid media budget: allocation, optimization, and forecasting. - Ensure every dollar delivers a clear, measurable impact. - Produce weekly/monthly insights and recommendations. -Emerging Channels & Experimentation - Stay ahead of new advertising opportunities, especially Reddit Ads and ChatGPT-driven ad ecosystems. - Build controlled, data-driven experiments to test channel viability. -Cross-Functional Collaboration - Work closely with Content, Design, and Product Marketing for creative and messaging alignment. - Collaborate with RevOps and the Director of Demand Generation on attribution, reporting, and performance reviews. Required Skills & Experience: - 2-3 years of hands-on experience running LinkedIn Ads and Google Search & Display campaigns (mandatory). - Strong understanding of performance marketing metrics and optimization frameworks. - Ability to write crisp, effective ad copy. - High logical reasoning ability and a data-driven approach. - Strong execution discipline and attention to detail. - An ideal candidate would be: Consistent – disciplined, reliable, and structured in execution. Sharp & analytical – strong logical reasoning and problem-solving capability. Curious & experimental – eager to test and explore new channels. Hands-on – able to independently run campaigns end-to-end. Certifications (Required or Preferred): - Google Ads Certification (required) - LinkedIn Ads Certification (required or must obtain within 30 days) Why Join Joveo? - Own high-impact performance channels end-to-end. - Operates at the intersection of AI, performance marketing, and high-scale enterprise demand generation. - Work with a high-performing marketing and RevOps team focused on precision, insights, and growth.