Digital Marketing Executive

1 week ago


Coimbatore India Kho Social Full time

Job Description Key Responsibilities 1. Campaign Strategy and Execution - Plan, execute, and optimize digital marketing campaigns for real estate projects across Meta, Google Ads, and LinkedIn. - Develop lead generation funnels tailored for property inquiries and conversions. - Manage pre-launch, launch, and post-launch campaign strategies for residential and commercial projects. - Track campaign ROI and ensure effective utilization of ad budgets. 2. Social Media Marketing - Handle project-specific social media pages with consistent posting and engagement. - Work with the creative team to develop property-focused content including project teasers, walkthroughs, amenities highlights, and testimonial videos. - Run targeted ads to drive awareness and lead generation in specific geographies. 3. SEO and Content Marketing - Conduct keyword research relevant to property searches, locations, and real estate trends. - Optimize landing pages and project websites for better visibility on Google Search. - Coordinate with the content team to publish blogs and articles related to real estate investments, locality highlights, and project updates. 4. Analytics and Insights - Use Google Analytics, Meta Insights, and CRM dashboards to monitor campaign performance. - Analyze lead quality, source efficiency, and conversion rates to improve performance. - Prepare weekly and monthly reports with actionable insights for the internal team and clients. 5. Email and WhatsApp Marketing - Execute email drip campaigns for nurturing leads and updating prospects about launches, offers, and site visits. - Integrate and manage WhatsApp marketing for project promotions and quick customer engagement. 6. Innovation and Collaboration - Stay ahead of real estate marketing trends, ad formats, and creative ideas. - Work closely with the design and content teams to develop visually compelling project campaigns, brochures, and walkthrough ads. - Collaborate with the client servicing team to ensure campaign objectives are met. Qualifications and Skills Experience: 13 years of hands-on experience in real estate digital marketing (agency or developer-side experience preferred). Core Skills: - Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. - Strong understanding of real estate lead generation funnels, audience targeting, and retargeting strategies. - Good knowledge of SEO, SEM, and content marketing principles. - Familiarity with CRM tools and marketing automation Soft Skills: - Excellent communication and client coordination skills. - Creativity, attention to detail, and adaptability to project-specific requirements. - Strong analytical and reporting ability. - Ability to manage multiple projects and meet timelines in a fast-paced environment.



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