▷ [Apply Now] Paid Media Intern

3 weeks ago


Pune India DViO Digital Full time

Job Description

Job Description: Performance Marketing Intern

Location: Bane, Pune

Internship Period: 3 to 6 Months (Full time internship)

Responsibilities

- Campaign Support & Execution
- Assist in planning, launching, and managing paid digital campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, etc.
- Help set up ad creatives, targeting, and budget allocation.
- Performance Monitoring & Reporting
- Track key campaign metrics (CTR, CPC, CPA, ROAS, etc.) and compile regular performance reports.
- Identify patterns or trends and flag areas needing optimization.
- Data & Analytics
- Work with analytics tools (e.g., Google Analytics, Meta Ads Manager) to gather and interpret user behavior and campaign impact.
- Support in UTM tagging, conversion tracking setup, and funnel analysis.
- Creative Coordination
- Collaborate with the design/content team to ensure timely delivery of ad creatives.
- Conduct A/B testing on ad copies, creatives, and CTAs.
- Keyword & Audience Research
- Conduct research on keywords, audience segments, competitors, and industry benchmarks to support campaign strategy.
- Assist in refining targeting criteria for better campaign outcomes.
- Budget Tracking & Documentation
- Maintain records of campaign spends and assist in reconciling budgets.
- Ensure campaign activities are well documented and aligned with marketing calendars.
- Learning & Improvement
- Stay updated with digital advertising trends, platform updates, and industry best practices.
- Contribute ideas to improve campaign strategies or internal workflows.

Requirements

- Basic knowledge of SEO, PPC, social media, and email marketing
- Familiarity with tools/ platforms like Google Analytics, Meta Ads, Google Ads, Youtube etc
- Good communication skills
- Proactive with current trends and changes in performance industry
- Graduate or pursuing a degree in Marketing / MBA
- Certification in Digital Marketing



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