[Urgent] Senior Executive

2 days ago

Mumbai, India Whistling Woods International Full time

Whistling Woods International (WWI) is India's premier Film, Communication & Creative Arts Institute founded by Mr. Subhash Ghai. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai's Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue. We are seeking a fantastic team member to join us as a Senior Marketing Executive - Digital Marketing in our Marketing Team. Roles & Responsibilities: - Responsible for overseeing and managing all campaigns, including search engine marketing (Google AdWords and onsite search), social media performance marketing, online brochures & catalogues, and other revenue-generating promotional campaigns. - Responsible for strategizing paid campaigns and curating/planning content (including proofreading) for all marketing mediums I.e. ATL/BTL, within the stipulated budget. - Responsible for the number of leads generated to meet the respective program target, return on investment (ROI) & cost per lead (CPL) for all the paid performance and brand campaigns. - Responsible for managing website content and landing page content/creatives for brand and CTA campaigns. - Coordinating Pay-Per-Click advertising/online advertising and regularly review and amend keywords and ad groups to optimize performance. - Maintain our presence on third party sites, looking into digital collaborations and tie-ups to promote the brand and push the admissions. - Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base. - Overlook SEO and SEM along with the agency. Set goals for driving Social Media Channels growth (followers), engagement (comments, shares per post) etc. - Manage daily ORM sheet. - Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained. - Overlook and execute launch of any new programme/school on social media platforms including strategizing lead generation for the same. - Email/WhatsApp marketing push, including overlooking the content/design for the same. - Performance Marketing, third-party affiliation, collaboration, lead generation, research. Skill Sets Required: - Good Communication skills (verbal & written) - Minimum 2 years of experience in Marketing Co-ordination, lead generation & performance marketing. - CTC: 50,000 to 55,000 per month

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