Design Team Lead

4 days ago

Thane India Debox Consulting Full time

Job Description The Lead Designer is responsible for building, leading, and scaling a high performance design team delivering visually compelling, conversion driven, and brand consistent outputs for US based B2C clients including restaurants, dental chains, and online grocery businesses. This role manages a team of 6 designers and works closely with the Marketing leadership to ensure design directly supports business goals, platform performance, and client success. This is a leadership role with strong hands on ownership of creative direction, quality control, and process discipline. Key Responsibilities Creative Leadership and Team Management - Lead, mentor, and review the output of the design team - Define design standards, brand frameworks, and quality benchmarks - Ensure speed, consistency, and creative excellence across all deliverables Client Brand Ownership - Translate client business goals into strong visual identities and design systems - Own brand narratives across digital, print, and physical spaces - Ensure design outputs align with marketing strategy and conversion goals Core Deliverables Ownership - Branding and logo design - Website and app UI UX design - Print, packaging, and in store collateral - Brand moodboards and social media lookbooks - Social media and paid campaign creatives - Reels, short form videos, and storyboards - Brand videos and visual storytelling - Restaurant space design and visual layouts Marketing and Performance Alignment - Collaborate with performance marketing teams to create high converting creatives - Design platform specific assets for Meta, Google, and email campaigns - Use campaign performance insights to continuously improve creative output Process and Quality Control - Set clear workflows for briefs, iterations, approvals, and final delivery - Ensure brand consistency across all client touchpoints - Drive timelines, version control, and design documentation Required Experience and Skills 8 plus years of professional design experience with at least 3 years in a leadership role - Strong expertise in branding, UI UX, and digital first design systems - Hands on proficiency with Figma, Adobe Creative Suite, and video tools - Strong understanding of social media, paid creatives, and content formats - Ability to balance creativity with business and performance goals Success Measures - Creative quality and brand consistency - Client satisfaction and retention - Creative contribution to marketing performance - Team productivity and delivery excellence

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