Assistant Manager

4 weeks ago

Powai India Larsen & Toubro Limited Full time

Job Description

Job Purpose

You will work closely with the CMO and marketing leadership to support and drive strategic marketing programs across digital, brand, and field marketing functions. This is a hands-on role with high exposure, suitable for someone with a creative mindset, sharp analytical acumen, and a strong interest in cloud, AI, and digital innovation.

Role Description

Key Responsibilities

- Assist in the development and execution of integrated marketing campaigns, including digital, social media, email, and event-based initiatives.

- Collaborate on content strategy - from case studies, solution briefs, videos to thought leadership blogs.

- Conduct market and competitor research to support positioning and messaging of L&T Cloudfiniti's offerings.

- Support event planning and execution - physical and virtual - including GTCs, webinars, and analyst briefings.

- Work with agencies and partners for brand asset development, digital promotions, and campaign analytics.

- Help build marketing dashboards, ROI trackers, and campaign performance reports.

- Act as a liaison across sales, product, and strategy teams to align marketing programs with business goals.

- Stay updated on emerging B2B marketing trends in cloud, datacenter, and AI sectors.

Experience & Educational Requirements:

Qualifications and Experience:

EDUCATIONAL QUALIFICATIONS: (degree, training, or certification required)

BE/B-Tech or equivalent with Computer Science or Electronics & Communication

Relevant Experience: (no. of years of technical, functional, and/or leadership experience or specific exposure required)

- Recent or final-year MBA student with specialization in Marketing / Digital Marketing / Communications from a Tier-1/Tier-2 institute.

- Strong communication, storytelling, and design sensibility.

- Passionate about B2B digital marketing, technology, and brand building.

- Digital-first thinker with proficiency in tools like Canva, HubSpot, LinkedIn Ads, or Google Analytics (bonus).

- Creative, curious, and execution-focused with a collaborative mindset.

- Ability to handle ambiguity and thrive in a fast-paced, entrepreneurial environment.

What You'll Gain:

- Opportunity to work directly with the CMO and senior leadership on impactful marketing projects.

- End-to-end exposure to strategic and tactical marketing in a fast-growing digital enterprise.

- Mentorship, structured training, and access to high-visibility platforms.

- Possibility of conversion into a full-time Marketing Specialist or Brand Manager post completion.

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