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High Salary: Digital Marketing Specialist
4 weeks ago
We are seeking a result-driven and highly skilled Digital Marketing Specialist with hands-on experience in the BFSI (stock market and financial services) industry. The ideal candidate will be a strategic thinker with the ability to execute across various digital channels, leveraging automation, AI, and omni channel marketing strategies to generate leads and drive conversions
Key Responsibilities:
- Lead and manage SEO strategies and execution for company websites, landing pages, and app listings.
- Drive App Store Optimization (ASO) and marketing initiatives for financial mobile applications.
- Optimize on-page SEO components - meta tags, internal linking, schema markup, etc.
- Conduct technical SEO audits and coordinate resolutions with development teams.
- Perform keyword research and gap analysis using SEMrush, Ahrefs, and Google Keyword Planner.
- Manage and optimize Google Ads campaigns for financial lead generation.
- Track and improve keyword rankings, organic traffic, and conversions.
- Integrate AI & automation tools to enhance content planning, keyword targeting, and reporting workflows.
- Plan and execute drip marketing campaigns with behavioral segmentation and personalized messaging.
- Design and deploy WhatsApp Marketing campaigns aligned with user behavior and funnel stage.
- Utilize platforms like WebEngage, CleverTap, or similar to drive online engagement and lead conversion.
- Leverage the latest AI trends and tools in content, analytics, and automation.
- Drive both SEO and GEO-targeted marketing initiatives for local and national traction.
- Collaborate closely with content, design, product, and business teams to execute integrated marketing strategies.
- Stay updated on evolving digital trends, platforms, and compliance standards in the BFSI space.
- Analyze campaign performance through Google Analytics, Data Studio, and conversion funnels.
Requirements:
- Minimum 4-5 years of experience in digital marketing with a strong focus on SEO, SEM, and performance marketing in financial services.
- Experience in WhatsApp marketing campaigns and automation workflows.
- Proficiency with platforms like WebEngage, CleverTap, or similar marketing automation tools.
- Strong understanding of on-page, off-page, and technical SEO.
- Familiarity with AI tools for marketing analytics, SEO, and content generation.
- Proven track record of deploying successful drip marketing and retargeting strategies.
- Strong analytical mindset with the ability to derive actionable insights.
- Experience with Google Ads, Facebook Ads, LinkedIn Campaigns, and affiliate networks
- Effective communication and cross-functional collaboration skills.
Preferred Qualifications:
- Bachelor's degree in Marketing, IT, Finance, or a related field.
- Experience with CMS platforms such as WordPress, Next.js, or custom HTML-based sites.
- Exposure to BFSI-specific user behavior and compliance-sensitive marketing.
We are looking for a high-performing digital marketing professional who is passionate about growth innovation, and competing with the best in the industry.