Assistant Manager

2 days ago


Chennai India LatentView Analytics Full time

Job Description Designation:Assistant Manager Experience: 5 to 10 years Location: Chennai/Bangalore Job Description: We are looking for an experienced Adobe Analytics Solution Architect to design, implement, and optimize end-to-end digital data collection and customer journey measurement solutions leveraging Adobe Analytics, Customer Journey Analytics (CJA), Web SDK, Launch, and Server-Side Forwarding. The ideal candidate will serve as the technical and strategic lead bridging marketing, data engineering, and analytics teams to deliver unified and privacy-compliant digital data ecosystems. Responsibilities: - Solution Design & Architecture - Design scalable and future-ready digital data collection architectures leveraging Adobe Experience Platform Web SDK (AEP Web SDK) and Adobe Launch (Tags). - Architect cross-channel data collection frameworks to support analytics, personalization, and activation use cases across web, app, and other digital touchpoints. - Define data layer strategy, ensuring consistent schema and taxonomy across platforms for use in CJA, RT-CDP, and other Adobe Experience Cloud solutions. - Drive implementation of Server-Side Forwarding (SSF) to enable seamless data integration with Adobe Audience Manager (AAM), Target, and other MarTech systems. - Implementation & Delivery - Lead end-to-end setup and deployment of Adobe Analytics and Customer Journey Analytics. - Collaborate with developers to implement and validate data layer events, tracking specifications, and SDK configurations. - Define and enforce governance standards for tag management, variable mapping, and report suite strategy. - Perform data validation, debugging, and QA using tools such as Adobe Experience Platform Debugger, Charles/Fiddler, and Network tab analysis. - Cross-Functional Collaboration - Work closely with marketing, product, and data engineering teams to align business KPIs with measurement frameworks. - Partner with Adobe and internal data platform teams to enable data activation, audience sharing, and advanced analytics within the AEP-CJA ecosystem. - Conduct technical workshops and documentation for internal and client stakeholders to ensure knowledge continuity. - Optimization & Enablement - Identify opportunities to optimize data collection performance and reliability through server-side tracking and reduced client-side footprint. - Ensure data privacy compliance (GDPR, CCPA) and implement consent-based tracking mechanisms. - Support enablement of self-service analytics via curated CJA workspaces and standardized dashboards. Skills: - 6 to 10 years in the Adobe Analytics domain - Digital data management, audience strategy, or MarTech consulting, with at least 3+ years hands-on with Adobe AAM and/or RT-CDP, Adobe RT-CDP data model, DSPs, DMPs, SSPs) and data onboarding via LiveRamp or similar platforms, JSON schemas, XDM models, and Experience Platform Web SDK.


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