Performance Optimisation Manager, India

3 weeks ago


Bangalore Karnataka, India Branch Metrics Full time

At Branch we re transforming how brands and users interact across digital platforms Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI decrease wasted spend and eliminate siloed attribution Our Branch team consists of smart humble and collaborative people who value ownership over all Everything we do is centered around creating a great product team and company that lives and breathes our motto Build Together Grow Together Win Together At Branch we re transforming how brands and users interact across digital platforms Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI decrease wasted spend and eliminate siloed attribution Our team consists of smart humble and collaborative people who value ownership over all we do to create a product team and company that lives and breathes our motto Build Together Grow Together Win Together As a Performance Optimization Manager you will be responsible for driving strategy optimization and performance operations for key advertising customers who represent some of the largest companies globally You ll be joining a fast-moving team working to build the next generation of mobile search focused on app content discovery for potentially billions of devices around the globe We re seeking someone who s excited about working closely with Analysts and Account Managers to address unsolved problems in acquiring understanding and ranking content from inside of mobile apps Working with our team means you ll get the opportunity to learn and grow on a daily basis interfacing with both technical and non-technical team members and coordinating closely with external customers As a Performance Optimization Manager you ll get to Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential Partner with Account Managers for delivering high-performance outcomes for key advertisers Devise and deliver on tests across various optimization strategies for your customers Lead projects that will drive higher performance and revenue and improve efficiency Debug campaign flighting issues in an environment of perpetual product feature rollouts Perform daily optimizations and improvements to advertiser campaigns Analyze and report on performance to advertisers and internal teams You ll be a good fit if you have 4 years experience in the mobile marketing user acquisition industry Strong analytical skills with full proficiency in Excel Sheets and SQL Great organizational skills and initiative to go above and beyond Experience in Looker or other database querying tools Experience running mobile acquisition campaigns Experience and temperament with startups and new products This role is either based at our Bengaluru India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines preferred or 100 remote in India This role is not eligible for remote work in any other location The salary range provided represents base compensation and does not include potential equity which is available for qualifying positions At Branch we are committed to the well-being of our team by offering a comprehensive benefits package From health and wellness programs to paid time off and retirement planning options we provide a range of benefits for qualified employees For detailed information on the benefits specific to your position please consult with your recruiter Branch is an equal opportunity employer All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status If you think you d be a good fit for this role we d love for you to apply At Branch we strive to create an inclusive culture that encourages people from all walks of life to bring their unique diverse perspectives to work We aim every day to build an environment that empowers us all to do the best work of our careers and we can t wait to show you what we have to offer A little bit about us is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams trusted to maximize the value of their evolving digital strategies The Branch platform provides a seamless experience across paid and organic on all channels and platforms online and offline to eliminate friction and drive valuable action at the moments of highest intent With Branch businesses gain accurate mobile measurement and insights into user interactions enabling them to drive conversions engagement and more intelligent marketing spend Branch is an award-winning employer headquartered in Mountain View CA World-class brands like Instacart Western Union NBCUniversal Zocdoc and Sephora acquire users retain customers and drive more conversions with Branch Candidate Privacy Information For more information on the data that Branch will collect through your application and how we use share delete and retain that information as part of our recruitment and employment efforts please see our



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