Digital Marketing, Sales

Job Description

Location: Remote

Job Type: Full-time

Salary:

- Base Salary: 1.8 Lakhs per annum for first year with probation of 6 months.
- After successful first year completion and based on performance 2.4 Lakhs per annum.
- Performance-based bonus on deal closures.

About Us:

InnoCloud is an EduTech AI provider. If you are passionate about technology and thrive in a fast-paced environment, we would love to hear from you. Join us in shaping the future of our innovative projects in Education and making a meaningful impact in the industry.

Job Description:

We are seeking a versatile and experienced Digital Marketing, Sales & QA Engineer to join our team. The ideal candidate will have a proven track record in both digital marketing,sales and QA, particularly with educational institutions, and hands-on experience with Canva, CRM tools. The candidate should be able to close deals with prospects and execute effective marketing campaigns to drive lead generation and brand awareness.

The executive will be responsible for generating leads, creating and executing marketing campaigns, managing social media presence, distributing marketing materials, and delivering product demos to potential clients. The role will also involve reporting on daily sales and marketing activities and meeting set targets for closed deals.

Key Responsibilities:
Marketing Responsibilities:

- Content Creation: Produce engaging content such as blog posts, infographics, videos, and case studies to drive brand awareness and attract target audiences.
- Social Media Marketing: Manage the company's presence across LinkedIn, Twitter, Facebook, YouTube, Instagram, and other platforms to build engagement and promote services.
- Online Marketing: Plan and execute digital marketing strategies, including email campaigns, paid ads (Google, Facebook, LinkedIn), and SEO optimization to drive website traffic and conversions.
- Campaign Creation: Develop and implement comprehensive marketing campaigns tailored to the educational sector to generate qualified leads using Email campaign, Whatsapp campaign, SMS campaign & Cold calling using CRM Tools.
- Distribute Marketing Materials: Develop and distribute brochures, emails, newsletters, and other marketing materials to target educational institutions.
- Track marketing performance and generate reports that measure the success of campaigns, engagement metrics, and lead generation.
- Collaborate with the leadership team to ensure alignment between marketing efforts and sales strategy.

Sales Responsibilities:

- Identify, approach, and engage with educational institutions to promote and sell our software services.
- Use CRM tools (e.g. Brevo) to manage leads, track interactions, and report daily on sales activities.
- Deliver product demonstrations (both online and in-person) to potential clients, effectively conveying the value of our software.
- Work closely with the marketing and product teams to ensure alignment on product offerings and sales strategy.
- Meet and exceed set targets for deal closures on a monthly, quarterly, half-yearly, and annual basis.
- Provide daily, weekly, monthly & quarterly sales reports to the management team.

QA Responsibilities:

- Manual Testing: Regularly do the manual testing of the web applications and mobile applications.
- Automation Testing: Manage and groom the automation tests on API tests, performance tests, UI tests, mobile app tests using Karate framework.
- Development: Given an opportunity, should have the curiosity and ability to self-learn & upskill as a software engineer in these technologies ReactJS, Java, Terraform, AWS etc.

Requirements:

- Minimum of 1-3 years of demonstrable experience in both sales, marketing & QA, particularly within the educational sector.
- Proficiency in using CRM tools like Brevo for managing sales pipelines and reporting.
- Strong understanding of content creation, social media management, and online marketing strategies.
- Demonstrable knowledge in developing and executing marketing campaigns.
- Excellent communication and presentation skills with the ability to effectively demo software services.
- Proven ability to close deals and meet sales targets.
- Strong knowledge of social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram) and online marketing tools.
- Self-motivated, results-driven, and able to work independently.
- Ability to quickly understand and communicate complex software solutions.
- Willingness to travel(if required) for in-person demonstrations and meetings.

Compensation & Benefits:

- Base Salary: 1.8 Lakhs per annum.
- Probation Period: 6 months
- After successful first year completion and based on performance 2.4 Lakhs per annum.
- Performance Bonus: Based on deal closures and marketing performance.
- Opportunities for growth within the company based on performance.

Targets:

- Must meet a minimum number of closed deals on a monthly, quarterly, half-yearly, and annual basis.
- Must meet marketing KPIs for campaign success, lead generation, and brand engagement.

How to Apply:

Please send your updated resume and a cover letter detailing your experience in digital marketing, sales and QA, especially within the education sector, and your experience with CRM tools to [Confidential Information]