Sr Digital Programs Specialist

4 weeks ago

Bengaluru, Karnataka, India Illumina Full time
Job Description

Position Summary:

Responsible for coordinating and executing campaigns digital marketing campaigns through a variety of channels to drive campaign objectives. This position requires a high degree of collaboration across various internal groups including regional and global marketing. Innovative thinking, analytical and problem-solving skills, along with an open and collaborative communication style is critical. Specialist skills in webinars, email marketing, online advertising, marketing automation, and customer relationship management systems such as Salesforce.com (SFDC) is strongly preferred.

Position Responsibilities:

- Plan, execute and monitor digital campaigns and activities as directed by program managers and segment marketing managers
- Build the digital elements of global and regional campaigns, under the instruction of global segment marketing and regional programs, such as paid social media campaigns, email nurture campaigns and webinars.
- Ensure campaigns are created in alignment with the governance of headquarters.
- Provide best practice guidance to the wider marketing teams on digital strategy.
- Monitor, analyse, optimize and report on digital operational metrics and successes to ensure campaigns are deployed successfully, and provide specialist recommendations to improve campaigns.
- Execute, deploy and analyse digital campaigns and program activities, using tools such as Salesforce, Pardot, ON24, Cvent, Adobe Creative Suite and Experience Manager.
- Drive innovation by testing and trying new digital channels and tools to better reach and engage with target audiences.
- Applies best practices and problem-solving skills to help improve processes.
- Manage maintenance, data quality and segmentation in Salesforce.
- Expert in paid social and Google Adwords.
- Help execute/provide logistical support for events, tradeshows, roadshows and meetings, as required

Position Requirements:

- 5+ years of digital marketing experience required.
- Proven excellence in executing, monitoring and evaluating digital marketing campaigns and activities.
- Strong interpersonal and negotiation skills with the ability to communicate (written/verbal) at all levels of an organization, both internally and externally.
- Experience with digital marketing strategies and Omni-channel tactics including Programmatic Ads, Paid Social, SEO, SEM, Email Marketing, and Marketing Automation.
- Demonstrated ability to work across multiple groups, cultures and geographies.
- Experience with marketing automation platforms such as Pardot, customer relationship management (CRM) platforms such as Salesforce and event management software such as Cvent required.
- Previous experience with graphic design using the Adobe Creative Suite

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