Solution Consultant

2 weeks ago

Mumbai, India VML Full time

About Us: VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices - powered by deep data and technology experience. For more information, visit Job Title: Marketing Technology Solution Consultant Location: Mumbai Job Summary: We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth. Key Responsibilities: Solution Design & Implementation: - Conduct discovery sessions with client teams for understanding requirements and the current solution setup. - Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions - Conduct platform assessments and recommend optimal marketing technology stacks - Create technical documentation, solution architecture diagrams, and implementation roadmaps - Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein) - Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript - Build automations and data management using SQL. Technical Integration & Analytics: - Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL - Design data integration strategies ensuring seamless data flow across marketing technology stack - Build and manage audience segments, data extensions, and customer profiles - Analyze campaign performance metrics and provide actionable optimization insights - Conduct A/B testing strategies to improve engagement rates and ROI Client Management: - Serve as primary technical point of contact for marketing technology initiatives - Stay current with platform updates, new features, and industry best practices Experience: - 4-5 years in marketing technology consulting or solution implementation - Strong hands-on experience with Salesforce Marketing Cloud - Experience in marketing automation strategy and multi-channel campaign orchestration Technical Skills: - Proficiency in JavaScript, HTML, CSS and web development concepts - Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL - Strong understanding of API integrations and data management - Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Soft Skills: - Excellent problem-solving and analytical abilities - Strong communication skills for technical and non-technical audiences Certifications (Optional): - Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)

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